When twentysomethings set out to buy a car, they like to ask their friends, their Facebook friends for help. The younger generation of car buyers prefer to go first to networks than to dealers, according to a study by eBay Motors.More than 9 out of 10 millennials, the children of Gen Y members, born between 1980 and 2000, go online when buying a new motor vehicle, according to the eBay study.But it is not something unique to them. A separate study has found that most shoppers go thai telephone number format first to begin the buying process, and more than half will be heavily influenced by what their friends might say on Facebook.”It is increasingly important for car salespeople to make sure they reach consumers when, how and where they want, which means online and mobile today,” says Kristine Chin, director of vehicles at eBay Motors.The eBay study shows, among others, the following data:94% of “millennial” car buyers look for information online;More than a third use mobile devices to do those searches, compared with 19% of older shoppers;Only 13% of millennials prefer going to a dealership as their preferred method of purchase, while 25% of older buyers choose that option.The study also shows that “millennials are more comfortable than previous generations in using mobile devices when searching for information thinking about a possible purchase. One of each goes so far as to affirm that if they could do so, the entire purchase process would be done through one of these mobile devices, according to the eBay Motots study.
But Millennials are not alone. The study has found that two out of three drivers say technology is changing the way they buy cars. This data coincides with the study of trends in social media and reputation for the automotive sector carried out in the US by Digital Strike, and which shows that 81% of buyers read evaluations and comparisons Thailand Phone Number List before buying a vehicle, a figure which has grown remarkably in the last six months.24% of those interviewed indicated that online comments and opinions were the “most useful” individual element in the final decision-making in the purchase of a vehicle. According to this latest study, “there is a 59% probability that a consumer will trust a friend’s Facebook comment more than comments on other online pages.”Additionally, this study found that 43% of those interviewed said they would also use Facebook to find a dealership.And while the debate about the effectiveness of Facebook advertising is on the table, the Digital Strike study has found that auto dealership ads increased to 39% from 16% between October and April 2012.
