Undertaking on the internet and setting up a professional virtual store is possible by following a series of concrete steps that are necessary to make it happen.Undertaking on the internet and creating a professional virtual store is possible by following a series of concrete steps that are necessary to make it happen. And if after knowing these steps you are in a position to carry them out, it means that you are ready to start in the world of e-commerce .What product will you sell?To open an online store, the first step is to be clear about what you plan to offer on your website. Will it be something of your own production or products that you buy at wholesale prices?Whatever the product, it is important to be informed before launching yourself on the market, to check if it is something interesting for the public. Or if you plan to sell a product with a lot of competition, you should know why a person should buy with you and not with someone else. What is the main value you offer in your store.What will the price of your products be?When starting any business, the moment of defining prices is one of the most complex. The business must be sustainable, and at the same time the price competitive; mainly if it is a product with high competition. And if you are entering the market, consider that some efforts will be necessary to position yourself on the internet and that you can attract visits from potential clients.If the price is too low, you lose money, and you don’t make up for the time, effort and resources applied to the project. If the price is too high, it will be difficult to reach your sales targets and you risk losing money this way too. The first thing you have to know are the fixed costs that can include:The value of your web hosting service, where your virtual store is hosted on the internet.Taxes.Commissions charged for payment methods. Advertising. Other Then you have to consider the value of your work time, or of whoever carries out the administration of the store. To the total value, you must add an extra margin so that it is possible to obtain a profit.At the same time, you cannot ignore the research of your competitors to be clear about the reference values. To publish a value above the average of the competition, you must be sure that you offer a special value and what it is, since the market must be willing to pay a higher price.
What will your shipping methods be and what are the costs?There is always the possibility of leaving the shipping costs for the customer. However, this is a double-edged sword as this value causes a significant psychological impact on whoever is on the other side of the screen.Even if you offer competitive prices in your virtual store, the shipping cost is something that is generally perceived as an extra expense. In many cases it is the main reason for the consumer to decide to buy from one site or another. It can be a deciding factor.Shipping methods and costsShipping cost included as part of the service.
Using the strategy of moderately increasing the price of the product to cover the expense.Fixed shipping costs.They must be explicitly communicated in the store, making users aware before making a transaction.Free shipping for purchases over a specific value.An often effective way to encourage consumption.What ecommerce platform will you use for your virtual storeEvery website needs a web hosting service to be hosted, and an online store is no exception, unless you want to place your products on an existing e-commerce site.To create your own store you can choose between different hosting plans that are compatible with the ecommerce platform in which you want to develop the store. And this is because the hosting provides you with the accommodation, and the ecommerce platform facilitates the assembly of the store, since it is prepared to classify products, set prices and add a shopping cart where the user manages what they want to buy.The platform is the tool that guarantees that the browsing and purchasing process is as simple and pleasant as possible for users. As it is also prepared to provide you with an intuitive experience, and that you can focus on selling.
And you should not forget the importance of the content that is presented in the store, to be persuasive in communication and attract sales. So, think about whether it is something you can do yourself, or whether it is better to invest in a professional copywriter.Create a business accountIn order to receive the proceeds from the sales of the store, you will need to receive the money in some way. And specifically thinking about credit card payments, it is important to have a business account so that customers can pay in a secure way. There are also options from brands like PayPal that work very well for these purposes.In any case, you will always have to pay a commission to receive the money. However, it is a worthwhile investment.Take security measures and protect your customersIn virtual stores it is especially important to take security measures that protect the data that the customer needs to register to make purchases.For these cases, it is recommended to obtain an SSL certificate for your website. It not only provides data security, but also peace of mind and confidence for customers.Keep your inventory organized and updateHaving everything ready to start sales, you will have to upload the available products and assign a price. You need to have everything ready so that when users enter, they only have to make a few clicks until they buy a product and go to the payment area.Launch your virtual store and start sellingConsider promoting your store through content marketing, social media, and other types of advertising. A good dissemination strategy will generate hits on your site, and consequently the profits will have justified the investment in marketing.This may be a step that you are not ready for at the beginning of your business, but keep it in mind when the time comes.To delve into the subject we recommend you read:How to use social networks for your business5 Types of Ads on GoogleWhat is Adwords and how can it boost your website?Do you want to create your own virtual store? We invite you to enter HostGator where you will find the best options to start your online business, being able to easily install specific platforms for online commerce.You can also download our E-book How to avoid mistakes in the construction of your website with more useful information to start your online presence.This article was produced by the HostGator teamIf you want to have a website, you will find everything you need with us. Don’t wait any longer to complete your project online!