When we begin to analyze the results of a website and the performance by each channel, as we indicate in a Web Analytics process, some things are easier to interpret than others.For example, if the traffic of the Social Networks channel fell or rose, we managed to enter a greater degree of detail, see exactly which network had variations and investigate the exact causes (there were more posts or fewer posts, the reach and the interactions fell or rose and so on). In SEO , even though the (not provided) hides some things, it is possible to have an idea of keywords that vary in ranking or Landing Pages that received less traffic.Direct traffic is already something that leaves many professionals lost. Normally we understand as direct traffic that where someone wrote the website address on their own initiative in the browser, not arriving by clicks from any other source. When that source of traffic has variations, Denmark Phone Number List generally find it difficult to make an interpretation of what in fact led people to enter the website less or more and what explains that behavior.Our idea with this article is to show you a little better various items that impact direct traffic and how you can understand them a little better.How Google Analytics Identifies TrafficTo credit traffic to one source or another, Google Analytics searches for information in two different ways, one in the sequence of the other.
1 – The first one is the URL itself. Normally Google does not find anything here, but perhaps it finds, this will be the source that will prioritize and credit the traffic. This is done through a system in which companies can place a kind of “label” on the link they promote to identify the origin of the shape as they want.Basically it is possible to place parameters in the URL of the link that force Google Analytics to mark a specific source in the event that there is a click on it.For example, the not have any markup and Google Analytics would continue to step 2 to identify the source of traffic.In the case of theutm_source=newsletter&utm_medium=Email&utm_campaign=home , regardless of the click happening on Facebook, Google or any website, the parameters indicated there will force Google to understand that the click came from an email newsletter .Professionals do this to better identify the results of specific campaigns and it is always valid to label banners, advertisements, email campaigns, etc. To create this label, just use the URL Builder , from Google.