What is RPA and why is it so important in marketing?

RPA or Robotic Process Automation is one of the most innovative programs today. A field in which more and more companies are investing, since improvements in process automation generate savings of more than 20% per year, as well as ROI in this same time frame.What is RPA?It is a fast-growing technology, process automation system that enables companies to implement intelligent software systems, or software “robots,” that mimic the actions of human users. It can be implemented in a wide range of industries, where people perform repetitive, high-volume tasks, freeing them up to perform higher-value tasks.RPA encompasses three concepts:RPA softwaresCognitive TechnologyArtificial intelligenceThese three aspects that are climbing positions as a source of competitive advantage, even when mixed with each other.It is a great alternative to reduce or eliminate human workloads in large back-office processes that can be integrated in a minimally invasive way in the IT environments of companies, with almost any existing application in a process.The robot after being “educated” to understand any specific process, it can automatically execute the transactions that have been assigned to it: work data, initiate response actions and collaborate with other systems when and as necessary.Schedule a call hereRPA in sales and list mobile phone numbers departmentsRPA can be used in sales and marketing departments in a number of ways. Let’s take a closer look at four main uses:


Competitive pricing and monitoringFor years, smart consumers have used online tools that track prices on Amazon and other e-commerce sites. A better price or offer? Those buyers are rewarded with an email notification and can purchase at a discounted price.So why aren’t sales departments at major companies doing something similar to keep an eye on the competition?Business intelligence reportsThere is so much data available to your sales and Phone Number List department that if you spend all your time processing it manually, you may not have many hours left in the week for the actual sale. This is a perfect opportunity to set business-defined rules and let a robot take over RPA.RPA in artificial intelligence can be used to:Identify new market participants. Does a new competitor website appear? Your bot, searching 24/7, will find it and notify you!Track the events, campaigns, and messages your competition uses to promote products or make sales.Provide information about existing account activity. For example, if a checking account is behind on a payment or has failed to renew a subscription product, then an alert could automatically notify a sales representative, creating an opportunity for the representative to follow up withthe customer, which can be thinking of taking your business elsewhere.With RPA, your sales reps are more informed regarding customer accounts.Data Aggregation and ManagementQuality leads and accurate customer contact information are the lifeblood of any sales department. How much time do you think your sales team spends building lists?Now what if you could reduce those hours significantly and reassign them to actual sales calls? That would go a long way for any business.

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With RPA, you can. Robots can be deployed to add contacts for sales staff so your sales reps don’t have to waste time searching for companies, names, phone numbers, and other critical contact information. The bots can then be used to update your CRM with these new contact details. Bots can even be used to crawl the web and other software programs, adding additional information about your existing CRM contacts and overlaying additional context on potential customer profiles.RFP / bid site monitoring for new opportunitiesFinally, RPA can be used to track RFPs (request for proposals) and bid sites for new opportunities. Instead of searching for new business manually, your sales staff can automatically receive new RFPs as they become available. You can even develop custom filters to rule out unsuitable projects and escalate high-value opportunities for key decision makers.Once the bot has identified the requests for proposals, RPA can automatically download those files directly to a designated folder on your company’s servers or delivered directly to your sales team via email.So now you know, follow these steps to dominate your sales!If you want more information, do not hesitate to contact us, we want to help you be one of the best this 2019! Also, subscribe to our blog for more tips to increase your sales this year. Inbound Marketing Guatemala is already an option, find out what this means! Don’t be left behind.

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