For the hotel sector, online development is vital, since social networks, images, blogs and others are essential in all stages of the customer’s purchase process, what is more, they are what will increase your sales closing. If you want to know why, keep reading!I’m sure it has already happened to you. You are planning a vacation with your friends, but you don’t know where to stay. What is the first thing you do? Surely you enter usa phone number list free and put ‘the best hotels in that place’, or, ‘hotels in that other’.What if you are looking for specific benefits? Let’s say you want to celebrate your 30 years in a hotel on the beach, how would you look for it? ‘events in hotels in such a place’, or, ‘hotels that organize social events’ and so on. Or, what if you want to get married, but don’t know if a hotel is your best option? Or, if you want to do corporate events and you don’t know which hotel offers more benefits? Or, which hotel would be best for your international guests?Of course, every time a prospect wants something or has a specific idea about something that interests them, they will look for it on the Internet. Due to this, it is vital that the Industries are there where the prospect is , to anticipate their needs and be able to provide solutions to what they are looking for.Hotel Industry on the webMore and more hotels are joining the web and decide to venture to create blogs and build an online community that helps them improve their positioning on Google . Well, it is the perfect way to create a channel of communication and customer loyalty.If you still don’t think so, here are the top 10 reasons why your hotel should be on the web today. If you start with a blog you can improve your positioning and increase the rate of sale closings!1. You will improve the SEO of your websiteYou may have already heard that websites are the best seller you can count on in this digital age . Especially when it comes to hotels. Well, many of the clients are international people who only have the web, as direct access to book or find their ideal hotel.
Because of this, it is vital that you have good USA Phone Number List on your page, on the contrary, they will never find you. A blog, without a doubt, is one of the most popular elements to attract direct traffic to your website.A blog is also one of the pillars of a good digital strategy , as it is responsible for improving your positioning, attracting new customers, streamlining your sales process and helping to improve the relationship with your customer .2. You will be able to communicate and build customer loyalty betterWith a blog you will be providing your target audience with what they want the most: valuable information that helps them make decisions much easier. With a blog you can start conversations with all those interested people.When they see that you care to answer their messages, that you answer their questions and offer valuable information for nothing in return, they will have confidence in your services and you will be able to increase your generation of leads .In addition, in a hotel it is important to maintain a close relationship with the client, so that you can build loyalty and, then, they are the ones who promote you with their friends and family.3. You will consolidate the brand imageFor a hotel, positioning is extremely important, as many users make their decision to stay based on its reputation and image.For this, a corporate blog is very beneficial, since it makes the hotel’s voice known and that makes users have much more confidence in it. In addition, by constantly publishing it is making itself known and is positioning itself as a benchmark within the sector.
However, you must bear in mind that to achieve this, it is not enough to publish anything, the content must provide value and be of quality for the user. The information and resources should be useful and answer the questions or curiosities of your target audience. So in a short time, you will become an opinion leader in your Industry .4. It will increase the ROI of your hotelThe effort you make to create a good content marketing strategy will have a great reward, because your ROI will increase in a short time.If you make a good strategy and have a good content calendar by the hand, your publications will be viralized on social networks and shared by many users. This will result in a higher rate of interested prospects and an increase in your sales closings5. You will increase the added value to usersToday’s users want an easier life. They want to be able to have the solutions to each of their problems in the palm of their hand. The key is to understand that and figure it out.With a blog you will be able to advise, give advice and quality content that satisfy the reader. For example, imagine that your hotel is on the beach and some tourists arrive, what content could you provide to make their stay easier? Perhaps a blog titled “3 tours to do on the beach and why” for them is the opportunity to get to know a new place and you are promoting, at the same time, the tour services you have at your hotel.This is why having a corporate blog is so important. A blog will give you the voice you need to stand out in the sea of competition.Do you want some good news? At Niu.Marketing we can help you! If you want your company to be a leader in the industry this 2018, do not hesitate to click the button below and find out how you can improve your sales process using the Internet.In addition, I invite you to continue reading and inform yourself with our blogs to become a successful seller in a short time. Guatemala has already entered the digital age, Inbound Marketing Guatemala is already an option, find out what this means! Don’t be left behind.