The key to raising your lead generation is knowing how to treat your customer. For this, knowing if you are in B2B (Business-to-Business) cell number database or B2C (Business-to-Consumer) marketing is essential. Clearly, both strategies sell a product or a service to a person, however, the experience between both types of market and the approach that you must have in each one, is totally different. Click here to learn more!While it is true, for some it can be a bit confusing to see acronyms like B2B or B2C. However, in business marketing these acronyms are vital to distinguish the processes between those that are directed to the final consumer and those that are directed to companies.Knowing the type of market to which you are going to target your offer is very important, since dealing with a corporate market (B2B) is a bit different from dealing with a massive one (B2C), since each one has its own characteristics.
To begin with, B2B is business-to-business marketing and B2C is consumer-directed marketing. Although this is the essential difference, there are many more aspects that must be taken into account to know how to approach your client, since what changes is the way in which the processes and the strategic messages that are disseminated are carried out.So, pay attention! Below I will share the vital differences that you must understand in order to know how to identify the market you want to target and how to approach it.B2B MarketingIf your market is B2B, immediately, you will realize that what companies are looking for is to streamline the sales process in order to save time and money. This means that purchases are made more by logic than by emotions. Also, the cost of a sale is more expensive.When you work in a B2B market you have to focus on the logic of the products, their characteristics and others; Well, this market thirsts for knowledge and seeks information on products and services that help them improve their processes.For this, it is necessary that you know how to provide them with benefits, give them valuable information and contribute a unique knowledge and know-how that no one else can give them. So, for your strategy to be successful you must let them know how the product or service you are offering will save them time, money and resources.
Another essential tip is to know how to establish relationships with the staff of the organization and earn their trust by offering them the necessary information so that they know that what you are really interested in is helping them improve with your product.B2C MarketingIn the B2C USA Phone Number List , the purchase decision is much more emotional. Consumers are not interested in long marketing messages and thousands of information documents. What they want is something that makes their buying process easier for them to get a quick and direct sale.In addition, they are not interested in knowing all the benefits of products and services, but are interested in knowing those that benefit only them or help them solve their problems, achieve their goals and are directly related to their environment.For this reason, the most effective B2C strategies are those that focus on the results and benefits that the products and services can offer the prospect in their specific situation.Simplifying, when dealing with a B2B market:The buying process is more rational than emotionalLanguage can be more technicalThere must be logic in the purchase of the product or serviceInformation is the basis of everythingIt takes a lot of creativity to earn everyone’s trustSo, increase your sales closings today knowing how to approach each type of market!Do you want some good news? At Niu.Marketing we can help you! If you want your company to be a leader in the industry this 2018, do not hesitate to click the button below and find out how you can improve your sales process to close many more sales.In addition, I invite you to continue reading and inform yourself with our blogs to become a successful seller in a short time. Guatemala has already entered the digital age, Inbound Marketing Guatemala is already an option, find out what this means! Don’t be left behind.
