Video marketing strategies in the industrial sector are of great importance for all companies that want to take advantage of their potential in order to produce a greater impact on their potential clients, partners or consumers. One of the most modern and striking ways that companies use to attract the attention of their target is called video marketing. It is a discipline that uses video as a format to convey messages to its clients in a highly studied way. It can be said that it is a kind of bombardment of the client with the most important aspects of the product or service in an audiovisual way. The video format elicits emotions and helps to create a bond The main advantage of video marketing is that it manages to connect with the target audience more effectively, since it helps to highlight the unique characteristics of a product or service. Slovenia Phone Number List Industrial companies, by the sector to which they belong, are considered a little less accessible and closer than those of other niches. Therefore, using a format as attractive as video is a great help to convey the value proposition of this type of organization. Keep in mind that generating feelings in the mind of the end consumer or client makes the brand solidly positioned, providing a unique value that only that company can offer. The positioning of companies can be modified to a greater extent thanks to the good use of video marketing. Above all, when it is mixed with Inbound marketing and storytelling strategies. In this way,
customer loyalty is easier, since video marketing in the industrial sector helps the potential customer get to know the company quickly, immediately and entertainingly. Advantages of video marketing in the industrial sector Advantages of video marketing There are many economic sectors that are beginning to implement spectacular video marketing campaigns and, among them, is the industrial sector. Large companies have seen and carefully studied that their impact on potential customers is greater than other types of strategies. Slovenia Phone Number List As a result, they now spend a good part of their marketing budget on creating quality video content. The industrial market is aware that by this year 2021, more than 20% of traffic will be dominated by videos. This is seen in the increase in time spent on platforms like YouTube. In the industrial sector, it is very common to set up channels on this platform, since it gives them the opportunity to create educational content that is easy for their target audience to consume and understand and, in this way,
send traffic to their website. Recent studies indicate that people are more attracted to video content than to other types of publications, especially on social networks. In fact, 90% of users say watching a video helps them when making a purchase decision. It’s no wonder that 85% of industrial companies are already using this marketing strategy to get closer to their customers. Video marketing in the industrial sector and social responsibility The numbers do not lie when it comes to analyzing the impact that a certain strategy may have on the market, especially in the industrial sector. What’s more, 76% of engineers, technical buyers, production managers, and maintenance managers have agreed and confirmed their interest in hiring a service or buying a product after watching a video. But the biggest impact that video has on the industrial sector is that it is a strategy that helps these companies build trust in the public. Keep in mind that this is the sector with the slowest digitization of all. And, until a few years ago, they weren’t very inclined to share the details of their activity. However, everything has changed, and it is necessary to use the new digital channels to improve the performance of companies and find new business opportunities. Consumers are now much more aware and more concerned about the social responsibility of the companies they consume. Industrial activity, due to its intrinsic characteristics, tends to have a greater impact on the environment: emissions, waste, exploitation of raw materials … Therefore, it is necessary that they have a higher level of transparency regarding their activity. Video marketing in the industrial sector is particularly useful to convey your commitments regarding the different areas where you carry out your activity. How to attract more customers with video marketing? If it is the most attractive format,
capable of building trust, improving reputation and getting traffic, or there are reasons why your company should not take full advantage of it. Still, there are many different ways to take advantage of it. Also, there are a few elements that should not be missing in video marketing campaigns in the industrial sector: One of the most common strategies is the creation of a corporate How to attract more customers with video marketing? If it is the most attractive format, capable of building trust, improving reputation and getting traffic, or there are reasons why your company should not take full advantage of it. Still, there are many different ways to take advantage of it. Also, there are a few elements that should not be missing in video marketing campaigns in the industrial sector: One of the most common strategies is the creation of a corporate How to attract more customers with video marketing? If it is the most attractive format, capable of building trust, improving reputation and getting traffic, or there are reasons why your company should not take full advantage of it. Still, there are many different ways to take advantage of it. Also, there are a few elements that should not be missing in video marketing campaigns in the industrial sector: One of the most common strategies is the creation of a corporate
