A song causes infinite effects in the brain of a human being. It stimulates creativity, alters the perception of things and increases attention. It is not surprising that the use of music in neuromarketing strategies is becoming popular . Marketers know the potential of music. Every advertisement you see on TV or in online videos includes a melody. It is a common element to accompany commercial messages. But what you may not know is that neuromarketing can help you choose the ideal song for it. Neuromarketing unites brain and music Music activates many parts of the human brain. When you listen to a song, the frontal areas and the temporal lobe are activated and begin to process the sounds. It has even been discovered that there are different cells to decipher rhythm and melody. All these areas are linked together, and it is a compelling reason to use it in marketing. When neuromarketing is applied to music, technique becomes even more important. In this case the sounds are connected with the most sensitive part of the human being. Macedonia Phone Number List Due to this, the reactions are more evident, since the responses are observed directly with the nervous system and neuromarketing detects what the person feels. The use of music in neuromarketing strategies is not frivolous, but a resource to consider. How does music affect the brain?
According to a study carried out by Conscious Lifestyle Magazine , music affects four areas of our brain: Memory . It has been discovered that there is a part of the brain that associates music with memories when experiencing exceptional emotional moments. That is why when listening to certain melodies certain memories and feelings come to mind. Emotion . The hormone oxytocin is linked to the relationship that exists between people and can be produced by music. Listening to music generates spikes of emotions that increase dopamine, a neurotransmitter that controls pleasure in the brain. Likewise, Macedonia Phone Number List it helps to process emotions such as fear, sadness, or pain . Attention ! Listening to music helps your brain to maintain greater attention. Although it can also be a distraction, either because of the type of music or the attention span. It is usually much easier to concentrate on music that does not have lyrics or a fast rhythm. Learning . Music provides stimuli that establish new ways to help the brain renew itself after injury. This happens thanks to neuroplasticity , the ability of the brain to function properly after a major blow. Reasons to use music in neuromarketing strategies Using the right music can have a significant impact on our reputation and sales. The four best known advantages are the following 4:Music overrides inconvenient sounds . When you use music, it makes it easier for the user to put all the senses in the key they are listening to. An image, or a text, can be scattered understanding, but a song captures all the attention instantly. It is a more attractive recruitment route . The music that the brain likes causes the release of dopamine and endorphin, hormones that increase the feeling of happiness. And a happy customer is more likely to make a purchase, right?
