The vast majority of consumers expect a personalized response when using social media

As indicated in a new study by the technology company Cisco, the vast majority of consumers expect a personalized response when they use social networks, but they are also willing to provide personal data in exchange for a more personalized service, in line with what already exists. featured in previous reports such as MyBuys and the e-tailing group. Specifically, and according to this latest study:49% agree that businesses collect their personal data and information when they buy thailand mobile number generator in exchange for personalized recommendations and customer service;39% are willing to provide information on their income in exchange for a more personalized service, discounts, promotions, etc; Y54% are satisfied that stores keep their purchase history in order to provide a more personalized service.About a quarter of those interviewed agree with the idea that stores can share the information they have with other companies, in exchange for offering them a more personalized service. Other data from the study shows that 54% of those interviewed use mobile devices in stores, but only half of them use applications from retail companies.


These applications are generally used to check prices (56%), find discounts / promotions / coupons (53%), scan barcodes (48%), and review consumer reviews and comments on products (45%).One third of those interviewed use multiple channels for their purchases. About 23% bought in a physical store after having searched Thailand Phone Number List , while 11% bought online after having been in a store.94% of consumers expect a personalized response when they use social media to report a service issue, with email (68%) and phone calls (46%) being the most anticipated.In addition, 3 out of 5 consumers worldwide would be interested in buying from a fully automated self-service store, with vending machines and displays offering customer service. With the time of payment the one that creates the most inconvenience for customers in a store, the study shows that 52% of the participants in the survey prefer self-service checkout boxes as a way to avoid queues and be faster. A figure that reaches 57% in those between 18 and 29 years old, and 55% in the group between 30 and 49 years old.

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