If you have already read the first post that we dedicated to google keywords , you may be wondering:How to know what volume of searches should have the keywords that I have to work? SEO for ecommerce, like that of an online retail store or for any other digital project, can be improved by choosing well the volumes of the keywords to work with, although there is no simple or unambiguous answer.It will depend on a series of factors that will have to be assessed together and on our own experience with the web that we optimize.Let’s see below what are those main factors that must be assessed.What is the current status of the website ?It is necessary to adapt to the circumstances of each online telephone directory germany based on its authority, content and trajectory . This is essential !!!Obviously it is not the same to work on a newly released website with few urls and little content, whose pages have been, or not, optimized before publishing them than on a website with hundreds or thousands of urls, high traffic, high authority (DA), a lot of engagement, etc.And also, in other words, with dedicated staff and resources.In the latter case, comment that, in general terms, we could be a little more ambitious in terms of the volume of keywords to choose, since the positioning process tends to be stronger in these cases, in the same way as, in the pages with more traffic It is usually easier to position the keywords before, giving us more margin in the volume to choose.The scope of the keywordsNormally we are going to find that, the higher the volume of searches, the more difficult it is to position.
It is not a rule in the strict sense because it has its nuances, in addition to the fact that there are other elements that influence the positioning, but, it usually Germany Phone Number List that under the same optimization conditions, the keywords with the highest volume usually need more time to be able to position themselves in the rankings. .Which has its logic in that, for example, the higher the volume, the more results that search usually yields against which you have to compete.g-range keywords are keywords with a volume that I consider high for that website (some of which will probably coincide with words that we write naturally and unintentionally). So getting to position yourself on that keyword is going to take a longer time to climb positions.The short-term ones would be keywords with small search volumes in which I hope to be able to position in the minimum necessary months, for example, let’s say it is at least three months. It is recommended to always work one of this type for obvious reasons. We want to start positioning as soon as possible.The medium-range ones would be, in this logic, those that we hope to position around half a year or so. Or, between five and ten months. Comment that these are original figures taken from my professional development in the SEO projects in which I have worked. Being, in addition, a way of being clear that SEO work requires time to obtain results, being essential to have objectives and strategies in the short, medium and long term .If you want to learn more about digital marketing strategies, do not hesitate to also read how to make your online business profitable to develop profitable strategies. Your online store will thank you, be it retail or any other ecommerce. Where we work and the amount of contentNormally we already have certain natural limits depending on the type of url or place where we are working. For example, a meta-description should have no more than 160 characters while a post usually has more content than a standard product card.
In any case, in addition to the fact that it is usually advised that no url has less than three hundred words, broadly speaking, the more content , the better. Of course, without being forced or redundant or denatured.We must never forget that our content must add value to the user.It is good for SEO in general because the more content we have, the more keywords we can work without over-optimizing, that is, without abusing the number of keywords worked in relation to the total content or the number of repetitions of each of them (keyword density).There are tools like SEO Quake that will help us a lot to control this issue of density and repetitions.I comment on all this, in relation to the volume of the keywords, because this means that if we can work more keywords then, we can think of an optimal strategy in relation to the ‘scope of the keywords’, explained in the previous point.For example, if we work on a long-range keyword because we consider it optimal in terms of the quality of the traffic that it could bring us and, in addition, we work on other short- and medium-range keywords that are synonyms and terms that are very semantically related, we will achieve a post that will be optimized so that it improves its positioning over time as the keywords of the different scopes are positioned.The key is that we will not have to do without powerful and optimal keywords due to their high search volume, something more frequent than I would like to admit, as long as we achieve that strategic balanceLooking for our own referencesThese factors only help us if we value them as a whole, allowing us to establish general thresholds or intervals for the volumes of the keywords to be worked on in each situation.
You will have seen that I have taken care to give only some indicative figure on what volume of searches should be considered short, medium or long range. The reason is simple. I could put some minimum guidelines such as considering that a short-range keyword is below 30 but, from there, it would be something that will vary on each website.It is advisable that you use a tool that allows you to track the keywords that you work to be able to track them. And that also allows you to consult the keywords that have already been positioned and associated with the domain.Analysis tools such as Semrush or Ahrefs are appropriate and allow us, for example, to audit in real time or analyze the history. So you can get a real idea of how your website works and know, for example:The time it takes to position each keyword according to its scope, type of keyword and place where it works.See if there are families of keywords in which you position faster.See the time it takes to position a keyword on the home page, in a post or in a product.Know which keywords bring you the most traffic.With this information you will be able, among other things, to assess what a short, medium and long-range keyword is for your ecommerce or digital project and adjust its thresholds in each case.In the next post we will see in a practical way how to use Keyword Planner to obtain the search volume of the keywords for an online retail store and, also, we will focus on how to make an optimal keyword selection, analyzing the factors, data, tips and most relevant strategies.