The impact of Digital Marketing in the industry

“In the 21st century there will be two types of businesses: those that are on the Internet and those that no longer exist.” Bill gatesIt is a fact, according to a study published in the academic research journal Sin Frontera , 80% of companies that have technological backwardness, that resist change and are unaware of new marketing and sales strategies, disappear over time.The truth is that there is a big difference between companies that carry out marketing and sales strategies through digital sales channels (such as social networks and websites ), with companies that do not give way to innovation .Schedule a digital consultancy for your business hereCompanies without digital marketing vs. Companies with digital marketingThe 21st century is a century of competition. Therefore, it is essential that all those businesses that want to last over time, worry about improving their marketing and sales strategies, in order to maintain competitive advantages that allow them to have an ideal presence in the market and to achieve growth. sustainable; reaching each month, the sales closings.And the reality is one: digital marketing is no longer optional for companies.However, today there are many businesses that do not develop any marketing and sales strategy on the Internet. What’s more, one of the biggest mistakes made by marketers and entrepreneurs of this century is believing that digital marketing is only available to large companies – and therefore, they are left out of the digital market.It is essential and necessary that small and medium-sized companies also carry out digital marketing strategies to get ahead in the market and be able to be above the competition .If they don’t, there will be a lot of lost sales opportunities and they won’t generate the qualified leads that they could be generating with just one daily activity on a social network; Not to mention, the high advertising costs and low ROI they will get .

Industry example: A gymFirst the situation without digital marketingImagine you own a gym. You have just opened the premises and you have a lot of potential, since in addition to offering a personal trainer, you have the support of a nutritionist who makes food calendars for each user depending on their height, age, weight, goals, health and more. In addition, you have sauna and spa rooms to improve the well-being of the users and the best thing is, that it is at a low price compared to the competition.Your first users are those who live on the same street as the place. However, since other people do not find out about the advantages you offer compared to other gyms, you have no way of stealing those users from the competition.Before long, your clients’ friends arrive. But, as time goes by, you don’t have more, or new clients … slow growth, right?Now let’s look at the situation with digital marketingImagine that once you open the doors to your fabulous gym, start with social media posts, and create awebsite . In addition to offering the necessary information on these platforms, such as the location, you decide to create a blog .
On the blog, you talk about the importance of good nutrition, a balanced diet, exercise, the benefits of using the sauna, etc. You even create content offerings like downloadable and how-to ebooks and infographics . Some of them are entitled: “the challenge of the planks to exercise at home”, “Calendar of balanced meals for the month of July”, “How to start running?”, “Why is it necessary to do at least half an hour of exercise? ”,“ The most common posture errors when exercising in a gym and how to do it right ”, etc.By doing that, people would position you as a benchmark gym that informs and cares about the needs of users. You could even become a thought leader in your industry .Prospects will share your content and you will have many visits to your website; where you will also have a page of services with plans and accessible prices. In a short time, you will see the increase in clients and recommendations that you will have in your gym .

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Also, if you search for the keywords : gym, healthy life, exercise, healthy food, etc. you will notice the healthy lifestyle trend on the web and the number of users who search for it.For example, if you search Moz Keyword Explorer for the word: gym, it will give you a 100% chance and indicate that the search per month for that word on the web is 30.3k – 70.8k.Or if you search KW Finder for ‘gym in Guatemala’ it will give you a search of 3,600 per month.Now do you realize the opportunities that you would lose by not implementing digital uae toll free number directory in your business?Advantages of Digital MarketingBy definition, “Digital marketing is made up of the integration and combination of concepts related to thedevelopment of social groups, the change of mentality of people, due to technological changes and new communication facilities, which help companies to access essential information about your customers. “In other words, digital marketing strategies are designed to guide companies to identify customer needs to offer them exactly what they want, when they want it, and how they want it.In addition, they help to increase the generation of qualified prospects for companies, encourage sales, expand commercial coverage, reduce costs, streamline the sales process, delight the customer in the purchase process, streamline the company-prospect relationship, etc. .What’s more, if you want to know more about the benefits of new digital strategies, I invite you to read our blog about why Inbound Marketing is the best option for companies in Latin America .It is worth mentioning that one of the best digital marketing strategies is social networks . These allow to provide immediate responses to prospects, build customer loyalty and provide users with the security that they are being actively listened to.If you dare to give way to innovation and enter the world of digital marketing, you can increase your sales closings, because:

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Your advertising will be accessible : a large budget will not be necessary to carry out strategies that provide you with an efficient return on investment .There will be a viral nature : prospects will be able to easily share your posts with a simple click, thus opening the doors to more and more potential prospects .It will improve your brand : you can build an impeccable reputation, you will even become a thought leader in your industry .You will build credibility : through social proof on your social networks and through your website you can give the prospect confidence. Studies conclude that the user generates greater credibility through social networks.It will increase your traffic : a well implemented digital UAE Phone Number List strategy guarantees more organic visits. It can even improve your ranking on Google.Customers will be engaged : by being connected, responding to your customers in real time and offering them promotions in email marketing campaigns , you will be able to delight them, thus ensuring that they are promoters of your company.So what are you waiting for? Digital marketing is a general trend with annual growth of over 21%. The move to the digital world represents the success or failure of companies, so don’t waste your time! start today and increase your sales closings.Do you want some good news? At Niu.Marketing we can help you! If you want your company to be a leader in the industry this 2017, do not hesitate to click the button below and find out how you can improve your sales process to close many more sales.In addition, I invite you to continue reading and inform yourself with our blogs to become a successful seller in a short time. Guatemala has already entered the digital age, Inbound Marketing Guatemala is already an option, find out what this means! Don’t be left behind.

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