The coupon boom is still in full swing in Spain. In 2012, half of Spaniards of legal age used a discount coupon. We can highlight a sector made up of 14 million Spaniards who exchange around 8 coupons a year. This behavior represents an important boost for commerce in our country, both sweden phone number and offline.Data provided by Flipit indicate that 231 million coupons were sold during the first half of the year, 36% more than during the same period in 2012. This upward trend is expected to continue, which began to take off significantly in 2011, and It was last year when it experienced great growth. The United States, for its part, is a more mature sector, although of course it is much larger. EMarketer estimated in April that 96.6 million adults will use these promotions this year, a figure that will increase in 2014.What do customers buy with coupons?Flipit study highlights that travel is the sector that benefits the most from these types of offers. Specifically, 29% of the coupons exchanged were related to travel. They are closely followed by fashion (21%) and gastronomy (19%). It is already more than usual to take advantage of a coupon to know a new restaurant, or plan a romantic getaway. In total, these sectors represent 70% of the total coupons exchanged.Which Spaniards are the most assiduous to couponing?
According to the data, Sweden Phone Number List , Barcelona, Bilbao, Valencia and Seville are the cities that stand out for their interest in this type of discount. In Valencia there is a clear commitment to buying fashion at the best price, 40% of its users opt for these offers, as well as 27% of Bilbao’s. 35% of coupon users in the city of Barcelona choose to get bargains to travel, as do 26% of Madrid and 25% of Valencians. It should be noted that coupons are not a panacea for brands, but their strategy to get customers must go beyond offering them a succulent financial benefit. As an initial attraction it can be effective, but they have to manage the strategy well, in order to start a relationship with the client, which leads them to repeat the purchase action, and even achieve their loyalty. As reflected by Daniela Policastro, according to the Havas media study, 86% of Spanish consumers consider that brands should contribute to improving their quality of life, but it seems that this is not the case. The sad reality indicates that only 11% of them would miss a brand if it disappeared from the market.Therefore, the actions of the brands must be aimed at adding value, differentiating themselves and penetrating the mind of the consumer. If the customer only keeps the price of the product, and does not even remember its brand, we are going wrong.
