The consumer and the crisis: back to basics

Our grandparents knew very well what they meant when they said that “you have to be valid for a broken and for a ripped “. Only now we have to amend an entire closet.The crisis has taken its toll on our society. Circumstances have forced us to modify our behavior, and somehow we will never be who we were. In a way, we have returned to our origins – the era of back to basics – a cultural revolution imposed by circumstances where the low cost experience is rewarded , that given by our own senses.In purchases this phenomenon is even more noticeable. If before they qualified us as “buyers”, now they should call us% thailand phone number de purchases% u201D. We are facing a more informed consumer who investigates thoroughly before buying, which is a challenge for the ingenuity of sellers.According to several studies on consumer behavior, the “crisis generation” is more conservative, less dependent on institutionalized brands and looking for the value of the experience provided by the brand or establishment. Ethnographic studies by ConsumerIntelligenceLab show that a change is taking place in the commercial paradigm: the consumer has ceased to “be what they have” to become “the one who lives and knows the experience.”Another study by Oracle “Global perspectives on succeeding in the Age of Customer Experience” reveals that European companies are still not aware of the importance of providing a positive shopping experience to the end customer, losing up to 18% of their potential from income.


As a result, a study was made of 1,342 senior managers from 18 countries in North Thailand Phone Number List , Latin America, Europe and Asia-Pacific. It assessed the financial impact that resulted from the inability to keep up with changing customer expectations, and what challenges companies are facing as a result.As a result, only 36% of the respondents revealed that formal programs and initiatives are being carried out in this field, and only 20% consider that the implementation of the initiatives is at an advanced stage. 62% agree that the customer experience affects the level of brand loyalty, and more than half of those surveyed also recognized that customers change brands due to the poor shopping experience surrounding the acquisition of the product.It has been shown that the sense of sight is the one that can most impress our mind: the mind understands what it sees better and remembers it for longer. It is for this reason that in recent years we have witnessed the reinvention of design and product exposure. The visual is omnipresent and unconsciously plays a fundamental role at the moment of the act of purchase.It has been proven that organizations that opt ​​for solutions that allow them to carry out a more attractive display of their merchandise achieve a direct increase in their sales. However, this may be greater if the consumer is offered the possibility of trying what they want to buy, since it is through the sense of touch that our consumer will create a real link with the product. The fashion for the glass display case has gone down in history. Self-service is here to stay.The need for a total change in the attitude of the seller is evident that knows how to satisfy the experience that consumers are looking for. We are witnessing the evolution of the “store-warehouse” to the “360º establishment”, where the marketing of the five senses governs and the customer becomes the protagonist of our function.The battlefield has hardened. As if it were a natural selection process, companies that know how to adapt to the current environment will survive this stage. As Darwin would say: we only have to evolve or die.

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