Social networks and ecommerce are the perfect combination for the success of your online business and it is becoming more and more popular. And this is because companies and brands found these online windows where they can promote what they offer to their target audiences. In addition, consumer demand for channels that facilitate interaction with organizations has also grown. E-commerce does not stop growing, as many people prefer to make their purchases online today. This characteristic gained greater momentum during the pandemic that forced people to confine themselves to their homes. Given this, buyers began to purchase even basic products through these channels. But it is important to see this success of social networks and ecommerce reflected , that is, to have a base in figures to better understand how it works and its advantages. Annually, some companies are in charge of collecting this data to create reports and studies related to this topic. It is interesting that you meet them so that you can speak with solid arguments. They speak the statistics on social networks and ecommerce Social networks and ecommerce Since 2009, IAB Spain has been in charge of analyzing the evolution of RR.SS. This is how this year it again presents its ” Social Networks Study 2021 ” , prepared in collaboration with Elogia. In addition, it is sponsored by PredActive, Adbibo Next 14’s Social Media campaign optimization tool. This research was carried out in Spain and the respondents were men and women between the ages of 16 and 70, many of them professionals in the digital sector. The field work was carried out between March – April 2021 and the sample obtained was 1,101 surveyed users and 278 professionals. It had a sampling error of global data of (± 2.8%) with a confidence level of 95.5% and p = q = 0.5. To obtain all the study data, Paraguay Phone Number List they used the CAWI technique (self-administered computer-based online interview). Having already all the information on the study methodology, it is time to know the detailed figures and their conclusions:
1.- Number of users who use social networks Number of users who use social networks The first results of the study indicate that 85% of Internet users aged 16-70 use social networks. This represents approximately 27 million people. Paraguay Phone Number List Regarding the penetration of social networks, it remains stable with pre-pandemic levels of 2019. However, in this year’s edition , the target was extended to 70 years with comparable data of 16-65. The percentage obtained in this case was 86%. Who are the users that consume the most social networks ? Based on gender, the study indicated that 51% correspond to women and 49% to men. And despite the fact that the age range (65-70) has been widened, the average age of users remains at 40 years. In fact, the percentages by age are as follows: 16-24 years (17%), 25-40 (35%), 41-54 (33%) and 55-70 (16%). As you can see, there is not much difference between quadragenarian and fiftieth-year users. 3.- Education and occupation of consumers Regarding the level of education that users have, university students stand out with 51% . Followed by high school students (32%), postgraduate students (12%) and lastly those of EGB / primary school with only 4%. While in the factor that is related to the occupation of people who consume RR.SS, 63% are employees , while 12% work on their own account. The remaining 25% is divided as follows: household chores (8%), unemployed (7%), student (6%) and retired (4%). Although the average penetration is 85%, among the younger profiles (16-24 years old) it reaches 92% , levels similar to 2020. While the target that falls the most is that of 56-70 years with 76 %, leaving the 25-40 in 86% and the 41-55 in 84%. 4.- Knowledge of spontaneous and suggested social networks Spontaneous knowledge Regarding the knowledge of spontaneous RR.SS by consumers, this has increased to 3.9 networks. One more network is added, since in the 2020 edition, it was 3.0. It should be noted that Facebook continues to be the best known network with 91%), followed by Instagram (74%) and Twitter (64%). It should be noted that this study included six new social networks such as Stereo, Clubhouse , Onlyfans, Patreon, Discord and Ivoox. Also, 21 Buttons were eliminated. Tumblr, Peoople, House Party and Byte. Still spontaneous, this issue shows a significant increase in TikTok mentions . The Chinese social network went from 13% in 2020 to 29% in 2021 . While the new networks are not yet in the mind of the user.Now, in terms of suggested knowledge, Facebook (92%) and WhatsApp (91%) remain the best known networks. In addition, Instagram is ranked third with 88%, followed by YouTube (84%) and Twitter (83%). A total of 6 networks increase their notoriety significantly, but the one that stands out the most in growth is TikTok. In 2019 it obtained 14%, in 2020 it rose to 53% and in this edition it reached 73%. Which shows the success that this platform has had in recent years.
If one thing is true, it is that there is no network that reduces your suggested knowledge significantly. Rather, knowledge continues to rise. In fact, this year in the average of mentions 10 networks were present compared to 2020 of 8.1 and 6.5 in 2019. Regarding the use of social networks, WhatsApp (97%) and Instagram (83%) have the highest frequency. It should be noted that, last year, this last platform achieved the second position, and this year it reinforces it. On the other hand, Facebook (72%) and YouTube (67%) this year lose frequency of daily use. In 2020 they were at 78% and 75%. But they were not the only ones that had a decline, they were joined by Spotify, Twitch , Tinder and Snapchat. Although 6 social networks decrease the frequency, another 6 increase it. These are Instagram, Twitter, TikTok, Telegram , Pinterest, and LinkedIn . The intensity of use in 2021 is maintained with respect to the previous year, in total it is reflected 1h 21 min this year vs. 1h 19 min in 2020. People between 25 and 40 are the ones who spend the most hours online. Exactly 1:16 hours are spent on social networks, most of them are women.
