SLA stands for Service Level Agreement (in Spanish, Service Level Agreements). These are agreements that exist both between suppliers and customers, as well as between teams in an organization. However, few are the companies that practice them; overlooking the fact that they can improve the sales team and thus the sales closings. So, don’t get left behind! Find out about its benefits now.Program here a digital consultancy for your businessWhat is an SLA?Traditionally, a Service Level Agreement serves to define exactly what a customer will receive from the provider.However, the SLAs between the internal teams of a company are truly indispensable for any company that wants sustainable growth. Especially between the marketing and sales teams.A Service Level Agreement between the marketing and sales teams is an agreement that details the objectives of both departments (such as the number of leads to be obtained in each campaign and the expected closings with each one). Also, this agreement defines the sales activities and how the marketing team can support and follow up on them.Both teams will adhere to these agreements and commit to working together to grow the company. It is easy since they will be based on concrete objectives that can be measured numerically.Why is an SLA so important among my teams?Establishing an SLA is very important because the fluid communication between online belgium phone number and sales significantly improves the performance of the company, improves the experience for the user, guarantees to satisfy the needs of the client and formalizes the measurement and monitoring of the entire process that ensures results. to the company.What’s more, according to Hubspot studies , companies that mplement SLAs:They are 34% more likely to have a higher ROI year-over-year.They are 21% more likely to have a more efficient budget for each department.They are 31% more likely to hire more salespeople to meet the demand of their company.Almost 100% of the companies that practice them achieve their goals in the short term and not in the long term.81% of companies that practice SLAs say their marketing and sales teams are more efficient.This is why it is important to start now, since companies that do not combine marketing objectives with sales objectives, offer a worse experience and do not reach their objectives, having a worse business culture on average.
So, pay attention and take into account the following steps to create an efficient SLA and thus improve your sales team and increase sales closings month by month.How to create an SLA to improve my teams?The process begins with establishing a meeting between the heads of each department, so that roles, responsibilities, processes and objectives can be discussed.Schedule a call here1. Define the ideal customer profileThe ideal customer profile is a document that details who is the person to whom the company wants to sell. It is important to start with the profiles of the clients you intend to attract.If nobody is clear who the audience is, progress will hardly be made, as everyone will follow up on who,subjectively, they believe is a good option for a closing.2. Define when a prospect is qualifiedIt is important that both the Belgium Phone Number List and sales teams are clear about the company’s sales pipeline . For this, the marketing team must know when to mark a prospect as qualified and thus, the sales team can work on offering the sale.The sales pipeline must have well-defined stages:Visitors become prospects first.
The marketing team provides them with information and they become Marketing Qualified Prospects (MQL).When that Marketing Qualified Lead moves to the next stage, they become a Sales Qualifier (SQL). Here, the prospect is transferred to the sales team so they can offer you a close.If each stage is followed efficiently, the prospects who pass to the sales team will be 80% sure that theydo want to conclude the sale.3. Commit the marketing team to a numberThe marketing team must specify strategies and objectives, just like the sales team. Sellers have a number of closings that they must reach per day or per month. The marketing team should also establish a number of qualified prospects per day. This will show that both teams are on the same page regarding goals and objectives.This will ensure that both departments perform equally and neither is left behind.4. Set clear goalsIt is important to set goals based on past results, current team performance, and lead generation. The leaders of each team should not put numbers into the air, because the best businessgoals are based on the real situation of the company.If they want to develop a good SLA, the teams must meet at least every month and review the results, in order to update the goals. I recommend you make a table where the number of prospects is detailed according to the sales pipeline.
For example:When you work with SLA it is important that you constantly review the metrics to monitor the progress of the company, in addition to ensuring that both the sales and marketing teams have access to the reports.This will allow transparency and accountability to be maintained, since both will know if they are doing well or if they are falling behind with the goals. It is important that as well as push both teams to achieve their goals, you congratulate them on what has been achieved.Remember, happy employees are key to the most productive companies.Do you want some good news? At Niu.Marketing we can help you! If you want your company to be a leader in the industry this 2017, do not hesitate to click the button below and find out how you can improve your sales process to close many more sales.n addition, I invite you to continue reading and inform yourself with our blogs to become a successful seller in a short time. Guatemala has already entered the digital age, Inbound Marketing Guatemala is already an option, find out what this means! Don’t be left behind.
