A new year is already underway and it is essential that you know what the new SEO strategies are in 2021. This is of the utmost importance, as they will help you to obtain a good positioning in the search engines. In this way, you can effectively reach your target audience.
Digital marketing techniques were forced to take a turn in 2020. Due to the pandemic that has hit the world, more and more companies chose to work through the web. This, in turn, generated greater demand Benin Phone Number List from users and increased competition.
Faced with these changes caused by COVID-19 , it is essential to adapt to the needs of consumers. And to achieve this, it is essential that you keep in mind the SEO strategies in 2021 that you must apply in each of your projects.
The main SEO strategies in 2021
Every digital Benin Phone Number List marketing professional must know the SEO strategies in 2021 that cannot be left out of any campaign. These will be very useful for you to optimize your web positioning . It is essential that you take into account the following points when you get to work:
1.- Use of artificial intelligence (AI)
Google RankBrain
It is increasingly proven that the use of artificial intelligence (AI) is a key factor in marketing strategies . Keep in mind that the way users interact with online content is changing. Therefore, it is necessary that you adjust to these advances and evolutions.
Such is its relevance that for a few years Google has had an AI algorithm called RankBrain. This application plays a fundamental role when it comes to positioning for search results ( SERP ).
For this reason, you have to succeed in engaging and engaging consumers with valuable and well-organized content. In this case, the on-page SEO checker tool can be of great help , as it allows you to evaluate the potential of a page , based on aspects such as readability, backlinks , etc.
2.- Increased voice search
This second aspect is related to the IA, because voice search will be another trend in 2021. And this is possible thanks to innovations like Google Assistant, Siri Apple and Alexa from Amazon . This type of consultation is an option that is increasingly used by people.
And this was demonstrated in a study by Juniper Research that was carried out in 2017. It was shown that by 2022 smart devices such as Amazon Echo, Google Home and Sonos One will be installed in 55% of American homes.
So if you want to improve your positioning in this new year through voice search, you have to focus on the keywords that users use and identify the long phrases they use in their daily conversations.
Keep in mind that these types of searches tend to work best with long phrases that are recited naturally. When people write, they usually shorten the words, but when they speak they say them as they want to find it.
3.- Implementation of Mobile-First indexing
Mobile-First Indexing
One of the most prominent SEO strategies in 2021 is Mobile-First indexing, which was implemented by Google in 2019. This means that the search engine first looks at the mobile version of a website . Now, take this as the “main”, instead of the desktop version.
According to the World Advertising Research Center (WARC) by 2025 almost 73% of users will access the Internet through mobile devices. This, without a doubt, is proof of the importance of focusing your efforts and directing them to the mobile version.
If you want Google to crawl your URLs , you have to verify that you don’t have a “disallow directive” . It is essential to know that the Googlebot will load content that needs user interactions. For example, clicking or scrolling on the screen.
You should also make sure Google can display lazy-loaded content. And don’t forget to apply the same meta robots tags for desktop and mobile devices.
4.- Compliance with the EAT principle
The quality of the content is a priority if you really want Google to take you into account when ranking you in their search engines . For this reason, you have to focus on complying with the EAT principle which is based on experience, authority and reliability.
Those are the three aspects that allow you to know if your website has useful and quality content. To achieve this you have to create the profile of your buyer persona , in this way you will understand what your users are interested in. So you can capture their attention more quickly and effectively.
It’s important that you also conduct search intent research so that you can trace the consumer journey. Once you have that information, you can create your content based on the format your users prefer.
And don’t forget to always link to trusted and reputable sites, for example, URLs ending in “.edu” and “.gov”. In addition, if you have authorized sites that link to your page, it is another way to demonstrate that you meet the EAT criteria.
5.- Work with long-form content
SEO strategies in 2021: Long content
The popular phrase ” less is more ” does not apply here , since the more extensive your content, the more successful it will be with the audience. This was demonstrated by SEMrush in its report The State of Content Marketing .
This work indicates that long reads of more than 3000 words get three times more traffic and four times more share. It also points out that this type of content achieves 3.5 times more backlinks than articles with an average length of 901 to 1200 words.
But to achieve a better positioning you must work with valuable materials that are of interest to your audience. And, of course, optimize them properly so that they are also easy to read.
To do this, use H2 and H3 subtitles to separate by sections, so it will be easier to track. Link to relevant and authoritative sources that have a strong authority score. And don’t forget to simplify the process of sharing content. To do this, you just have to include links at the beginning and at the end.
6.- Advances in semantic search
Have you thought about going beyond the words that users use when conducting a search? Semantics is based on the interpretation of signs, symbols, words and languages that are used in communication. But surely you are wondering the following: What does this have to do with search?
Search engines are working hard to understand the users who are making their queries. The purpose of this is to be able to interpret the search intention of the people. It may sound a bit complex, but it is not impossible to achieve.
So when you start creating your content you have to focus on deciphering the search intent of the users. In addition, you must be sure that what you share meets the needs of consumers.
7.- Include content in video format
Youtube SEO
The effectiveness of audiovisual content is more than proven. So much so that in Cisco’s annual report, video is expected to outperform all other forms of content when it comes to consumption.
It is not just luck that YouTube has more than a billion users. It shows that people like this type of material. However, it is not about recording for recording, you must structure a plan.
Start by optimizing the name and description of your video channel , in this last section you must provide the information and resources. Keep in mind that this will be your cover letter for those users who are just getting to know you.
Another key piece to position yourself through this type of content are keywords . The autocomplete function that YouTube offers you can be of great help. You just have to start typing the subject of your video and see what appears in the search field. You will be shown a list of keywords that are usually searched for on the platform.
8.- Image optimization
Just as videos play a fundamental role in search, images do too, that is why they are part of SEO strategies in 2021. For this reason, it is essential that you properly optimize the graphic elements that you are going to use.
The first thing you should do is use high-quality images. You should also remember to customize the name of the file, so it will be related to the content of the corresponding page.
In the same way, apply the alt tags . Remember that crawlers use them to position images. You also have the ability to add images to your site map to make them much easier to track.
With all these strategies you can be successful in this new year. You just have to apply them in the correct way so that you notice the results. And since in Antevenio we like to accompany you in your projects, we offer you our SEO services so that you can position yourself organically.
