Mainly when we refer to SEO web positioning, this section of digital marketing can be divided into 2 main branches: SEO On Page and SEO Off Page. However, in recent times there are certain experts who have taken another new branch within this SEO division such as WPO or loading speed. However, historically this part or section has always been associated with SEO On Page.
Therefore, and as a summary, it could be said that SEO can be divided into two main parts despite the fact that certain experts do it in 3.These two parts as we have seen would be the SEO On Page and the SEO Off Page.Do you know what are the factors that you should take into account if you want to improve your web positioning On Page? Australia Phone Number List
For this reason, in this post I am going to explain what On Page SEO is and how to improve it so that at least 50% of your web positioning is covered.
Let’s go with it!
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What is SEO On Page?
SEO On Page is the set of controllable factors that you have within your web page to improve your SEO web positioning and reach the top positions in Google.On the other hand, there would be SEO Off Page, which as a summary would be to get links or quotes from third parties to your website. Therefore, it would be an uncontrollable factor. The same does not happen in On Page SEO, since, in this case, you as a webmaster will have the ability to improve these factors at all times for Google. For all these reasons, the big difference between the Off Page and the On Page is their “controllability” since, as you will see below, as long as you have control of your web page, you can improve certain aspects to infinity. Do you know how?
I will show you below
The 9 SEO On Page factors to consider and how to improve them
Next I will show you a list with the most important aspects that you have to take care of in your SEO On Page and some small tricks to improve them.
Let’s go with it!
Loading speed
Upload speed or WPO is increasingly becoming a key ranking factor for Google .
In fact, as of the May 2021 update, it is expected that Google’s Core Web Vitals will count as a positioning factor, which are mainly based on showing a series of metrics that help webmasters to know if their website is fast and usable by users. To improve the loading speed of your website, it is best to follow these tips in case your website is WordPress. 
Use a cache plugin like WP Rocket or Autoptimize.
Don’t overload your web page with elements.
Use optimized images (weighing less than 100kb) and can be in.
Hire quality hosting.
Friendly and neat urls
It is always recommended that each URL contains in its name or slug the keyword for which it wants to position itself.
That is, if you want to position a “red shoe” the URL of your web page will have to contain this keyword in the URL type:
yourdomain.com/shoes/red-shoe In this way you will be sending signals to Google and to the user that what they will find in said URL once they click on it will be something related to a red shoe.
Also, if you look at the previous example, the URL will indicate that said URL is within the category “Shoes”. In this way, Google will understand more precisely what will be in the content and that will reward it in its rankings.
Use of meta titles and meta descriptions The meta titles and meta descriptions serve mainly to give information both to the user and to Google of what they will find in said URL. Therefore, these goals must always be optimized and must contain the keyword for which you want to rank. To include these meta titles and meta descriptions there are several well-known plugins for WordPress such as Yoast SEO, All In One SEO or Rank Math. These plugins once installed will allow you to insert the title and description you want on each page or post of your WordPress. Remember that both your titles and your descriptions have to be striking for the user so that they click on your result For this reason I recommend you use the following tricks: Use emojis in your meta titles and meta.
Make the keyword for which you want to position appear further to the left within your meta titles and meta descriptions.
Try to get the reader’s attention by changing uppercase and lowercase words in your meta titles and meta.
Describe exactly what the user will find in your URL when they click on your result. Internal linking Internal links are the way you have to get links to your URLs without depending on other web portals to quote or refer you. Therefore, it is important that you think well about how to link some URLs of your portal with others to distribute your internal authority between different URLs and that it is not diluted unnecessarily.
For this I recommend :
That the Australia Phone Number List that interest you the most for business reasons receive more links.
That the anchor text of your internal links contains the keywords you want. Do not be afraid of abusing a specific anchor text since this practice is not penalized by Google as long as it is done with internal linking.
Try to get more internal links for those URLs that are in positions 11-20 . In this way, by increasing the number of internal links received, they will have a better chance of appearing in Google’s TOP10, which is where organic web traffic is drawn.
Content hierarchy
Try to rank your content so that they are coherent. That is, make use of headings 1,2,3 (H1, H2, H3) to organize all your content.
Keep in mind that mainly what Google reads when looking at a specific URL are the headers. If these do not contain keywords for which you are interested in positioning, Google will never be able to know what you are talking about in said URL.
Therefore, in your headings, make sure that there are always the keywords for which you are interested in positioning said URL. Also, use the headings as follows:
H1 or heading 1 : For your main keyword and title of your page or post.
H2 or heading 2 : For secondary or derived keywords from your title.
H3 or heading 3 : To expand information on your H2 titles with more derived keywords.
Content-focused on search intent
Make your content focus on your user’s question and their search intention. That is, give the user what they want quickly and easily .
I’ll give you an example.
Imagine that a user searches Google for “Ingredients for making lentils”.
In that case, what the user will surely want is mainly to know the ingredients to make lentils and later the recipe.
Therefore, give the user what he wants as soon as possible and do not go back to the beginning telling him the nutritional values of the lentils, their origin, etc.
In short, give the user what they want as soon as possible.
In addition, continuing with the previous example, in the case of recipes, many people look for the video on how to make them, not only want to read text content. Therefore, if next to the ingredients you insert a video on how to make the recipe much better since it is what the user will want when they search for said keywords in Google. Update your content
It is a fairly common mistake that once content is published it stays there without being updated for a long time.
This is a factor that Google does not like very much since it understands that updated content is the one that best answers the user’s question. Therefore, every X time I recommend you review all your content to update them (with a paragraph or two will be enough) in order for Google to go through them again and improve your web positioning. Improve your indexing and crawling using robots.txt file and sitemaps In other words, a sitemap is used to indicate to the Google robot which URLs you want to be in Google’s indexes. For this reason, make your sitemap.xml files only find the URLs that you are interested in that Google puts in its search indexes. On the other hand, the robots.txt file will serve you mainly to indicate to Google bots where they can or cannot go through, so it will be important to close X access routes to these bots so that they do not go crazy and go through URLs that you are not interested.
As a general rule, but not absolute, any URL that is not in the sitemap should be “caged” via robots in some way so that Google does not waste time with them. However, each web page is a world and there is no perfect sitemap or perfect robots. Each one should be unique and personalized. Improve your UX It is important that users are comfortable when they access your website and never feel lost. For this reason, it is important that:
