If you have reached this page, surely you want to learn some tricks to improve SEO for your lawyer website .You are on the right page for it.In the next post I will explain the importance of applying web positioning strategies, and then talk more extensively about the strategy you should follow, in addition to recommending other resources in case you need to delve deeper into any of the points. To finish the post, I will answer the most frequent questions and doubts that you usually have when you start and plan an SEO strategy.So I don’t mess around anymore and I’ll leave you with this SEO guide for lawyers .SEO to attract customersHow to attract customers onlineThe SEO is a strategy planning medium to long term . The good thing about SEO is that it is much more scalable than other types of strategies and the bigger you are, the easier it is for you to compete against other websites, positioning more and more words.If you are looking for an almost immediate return, it is best to opt for ad campaigns, but in the long run the cost and return are usually much higher and it limits the amount of money you are willing to invest.A winning horse strategy would be to implement both strategies, but it requires a much higher investment, since the work is much larger.SEO Positioning Strategy for LawyersBefore starting an SEO strategy for our lawyers website , it is important that we have a well-defined strategy and know the actions that we are going to carry out each month.This is very important, since we will need to calculate the time that we will have available to prepare and carry out these actions. In case of not having enough time or knowledge for certain actions, we must have a monthly investment to which to resort.To define this time, money and actions, it is important that we also know the most important actions .Keyword ResearchThe Keyword Research is the search for keywords for our website , ie find the words people search on Google to position our content with those words.This Keyword Research is normally organized in a spreadsheet and we will orient pages of our website to a set of words.A El Salvador Phone Number List cannot belong to multiple pages, but a page can have several keywords to rank for, this will depend on the search intent of that keyword.Search intentThe search intention of a keyword is the answer that the user expects to find on our page when he searches for us with a certain keyword in Google.To get an idea of the user’s search intention , we just have to search for the keyword in Google and see the top 10 results, what information it is giving us back.Content creationOnce we define the keywords for which we want to position ourselves, we must prepare the content of these pages .Surely when we search for keywords, we will find users who are looking to contract services and others who are only looking for information.The keywords of users looking for information, it is important that we plan them to gradually publish on our blog. These contents will help us to stand out as references in our sector and reinforce the most important pages of our website through internal links.Web structureThe web structure will define how we organize our site through internal links .
With this we will not only define which pages are more accessible, it will also serve to indicate to Google which pages are most important within our website , so it will have more SEO strength.Create your Google My Business listing google my business seo agency Creating a Google My Business listing is one of the most important parts of our SEO strategy, as it will greatly El-Salvador Phone Number List us to attract closer customers with local positioning .It is important that we have the file well completed , if possible with photos and video, get reviews and answer them, in addition to keeping the file updated with constant publications.Request a budget without obligation Opinions and rating One of the most important factors is to work on the valuations of our file, or those that we may have on other platforms such as Trustpilot. We have to work to get positive reviews , and if they are negative, study the situation.If we really did something wrong on our part, we must apologize and try to find a solution as far as possible. It is a good opportunity to show the client that we want to improve and that we work our mistakes and criticisms to be excellent.In case of false negative reviews, we must respond equally with respect and continue working on the positive reviews on our file.In short, you should always answer all reviews.Schema markingIf we work with Google My Business, we must also work with our web schema marking to match the data on the tab.Schema is a type of markup that allows Google to understand much better the information that we transmit from our website.Thanks to this markup, in addition to helping us in our SEO positioning, we can also highlight our appearances in Google with stars and frequently asked questions normally.Link StrategyLink BuildingFinally, we must define a strategy to get links to our website .
We can propose this link building strategy in multiple ways:Creating a content dissemination strategy and working hard on the content.Participating in other related portals and blogsPaying or performing certain actions in exchange for the links.It is one of the most expensive and time consuming options , but what is really important here is the quality of the links we get.If the links come from thematic websites related to what they link, it will have much more force than if they are of different themes.Frequent questions
If you are considering investing in an SEO strategy, these are some of the most frequent questions and doubts:When will I have a return on investment?It is something quite relative, but SEO takes between 6 months and a year to see very noticeable results, since the evolution is gradual, although large changes can be seen with Google algorithm updates.How much do I have to invest to do SEO?The investment will be directly proportional to the actions that are going to be carried out, the time allocated and the competitiveness of the sector, the greater these three, the more investment we will have to dedicate.Why is SEO important?It is a method of attracting clients that is quite good in the medium-long term and it helps you to greatly enhance your brand by appearing in Google results when users search for you. It can be easily combined with other strategies to boost customer acquisition.What can I do to attract customers online?In addition to investing in SEO, you can also carry out advertising, newsletter or inbound campaigns to enhance and maximize recruitment, as well as work on the visibility and recognition of your brand.ConclusionPerforming SEO for a lawyer website is a task that takes a lot of work and requires certain knowledge.By following the steps defined in this article and reading the linked articles, you will have all the necessary tools to apply a web positioning strategy for your buffet.Even so, covering your work plus another that is different from your branch and having to get new knowledge can be somewhat tedious, that is why if you are looking for professionals to help you with the task, our SEO agency can help you improve your positioning. and increase your organic traffic.