The mobile application market exploded in 2012 thanks to the massive adoption of smartphones and tablets and the success of the iOS and Android operating systems. With all this data in hand and from its position as an industry expert, Trademob has identified six trends that will mark 2013 in the application cell phone service in afghanistan sector and for which it offers us a series of premises and recommendations.1. TrackingTracking has been an important aspect in 2012 and with the massive adoption of the new Apple Advertising Identifier, the possibilities of actions in terms of monitoring of application marketing campaigns in 2013 will be more and more extensive.Recommendations:Track app marketing campaigns accurately and effectively and make it a priority.Add traffic sources and track through ad and social media campaigns.
2. New structures for mobile usersAs competition increases in the tablet and smartphone market, devices are becoming increasingly affordable and accessible to lower and middle-class consumers, as well as young people, resulting in a shift in business. type of users and in the behavior of use of the applications. Advertisers should take this trend into account when developing and promoting their mobile strategies.Recommendations:Promote the application taking into account new types and behaviors of users, update and optimize the application for new devices and new types of users.Focus on the specific types of users you want to reach, the types of devices they are using, and take their usage habits into account.3. Native application, hybrid application or web app?The native / hybrid / web app debate is still raging in 2013. Without a doubt, native is the best choice for an unmatched user experience, high speed and quality performance. Hybrid applications can be a cost-effective alternative, like web apps used on a native device, but it is true that native applications are the ones that offer the best performance.Recommendations:Review our business model and what we want our application to offerand decide what type of application we want to promote.Native and hybrid apps are much easier to find than web apps. To improve user experience, performance and speed, native applications are the most recommended.4. Mobile paymentIn-app purchases from mobile devices will become increasingly simple and secure, and as a result, these types of transactions will increase. M-commerce and online booking applications will benefit, and new mobile payment solutions will bring greater monetization opportunities for mobile applications.
Recommendations:Adopt the most up-to-date payment channels for your application so that transactions are simple and secure and the user experience is better and better.Encourage users to participate and buy through your application, for example, by promoting special offers that are only available through it.5. Big datIn recent years, many companies have recognized the importance of big data, and now the mobile Afghanistan Phone Number List market is also appreciating its relevance. Big data has been used in all markets by companies that want to carry out smarter strategic marketing campaigns, based on all the data they have available, to offer relevant ads to their current and potential users. With the new tracking solutions, the type of data required for the use of big data is now accessible. Recommendations: Consider what user behavior, purchase history, and preferences can be taken into account to drive more in-app conversions.Design and implement tactical marketing campaigns based on the analysis of user behavior, constantly monitoring to see what can be improved.6. TabletsThe success of the new tablets such as the iPad Mini, the Nexus 7 and the Nexus 10 demonstrates the perfect adaptation of this type of device to the world of apps. When planning a tablet app marketing strategy, it’s important to remember that tablet users often use apps for longer sessions, being at home, fully involved in what they’re doing, and willing to spend more. In addition, the market for tablet apps today has little competition, since there are few applications optimized for this type of format.
