The client and their satisfaction must be the main axis in any strategy that is considered, because without it there is no benefit. For this reason, expert marketers juggle KPIs, channels, and budget without losing sight of what really matters: consumers. The goal is primarily to capture their interest so that they can later become a buyer and establish a long-term relationship with your brand.To achieve this, it is necessary to create a demand generation strategy, but what does this concept mean?What is demand generation?This term refers to a comprehensive marketing strategy that generates qualified prospects and that they remain interested for longer (loyalty). mobile number list is able to create an audience where it did not exist before and, in this way, expand the reach of your brand. Content marketing can help you create new audiences for your products or services. One of the best examples for our field is Hubspot, when the company was founded the market was saturated, but instead of simulating what the competition was doing, it popularized Inbound Marketing and that today is a fundamental pillar in our strategies because we provide the client effective and truly functional solutions at the ideal time.The problem of demand generationThe biggest challenge that all of us in this industry face is generating demand because the market is increasingly saturated and it is increasingly difficult to reach potential customers. So it is one of the most important challenges for Inbound Marketing strategies, above all.Ways to create demand with content marketingA study by the Content Marketing Institute stated that content marketing can be used in all phases of the sales funnel to generate higher demand. Here are some recommendations:Use content marketing in all phases of the funnel:87% of those surveyed responded that creating content for the Top of the Funnel (TOFU) phase helps generate demand and attract new leads because it is the attraction phase. 73% believe that it is important to focus on the Middle of the Funnel (MOFU) to nurture leads and 60% to focus on the Bottom of the Funnel (BOFU) to persuade and capture leads.These data let us know that it is important to attract the attention of users, but we must also be able to maintain their interest throughout the customer’s purchase process.
Experiment with different content formatsYou don’t have to limit yourself to just one type of format to post content. In fact, incorporating videos, images or any other tool makes a brand avant-garde and that is always on the lookout for technological updates.Think about the story you want to tell, who you want to tell it to and what phase of the funnel it is in, then select the format that best suits this data.Think about goalsfirst, then metricsWhen we talk about metrics we refer to those data that are known as “vanity metrics” such as web traffic, interactions with the audience and the number of leads.The KPIs that we must take into account are those that are linked to the business objectives that we have set out to achieve and those that help us increase sales, since it is not much use to accumulate more visits, comments or leads, if conversions Finals are stagnant.Thoroughly evaluate your audienceWhen defining your audience, it is important that you go beyond indicating their age, location, income level or tastes, but it is better to design a buyer person that goes beyond these data and that also presents us with the challenge of searching the challenges and interests that define them.The more defined the audience, the more opportunity we will have to create content that is truly adapted to it.Demand generation is a branch of Phone Number List that is based on strategies to increase the interest and visibility of the products or services offered by a company on a website.Do not wait and get in touch with us so that we can develop a plan that allows you to continue growing through digital transformation.Try a CRM software today and see how your entire sales process improves, how your customers are happier and how your sales increase month by month.If you want more information, do not hesitate to contact us, we are a company with more than 10 years of experience in sales in different industries. Also, subscribe to our blog for more tips to increase your sales this year. Inbound Marketing Guatemala is already an option, find out what this means! Don’t be left behind.
