Whether or not you have a digital marketing strategy , you need to consider the Inbound Marketing methodology to optimize your results and get more and better prospects for your business .This era has been characterized by immediacy and easy access to information. That is why you, as a company, cannot stay off the pitch.It is one thing to have a digital marketing strategy , but to take it to the next level it is necessary to apply the Inbound methodology. What does this mean? It’s basically using non-invasive communication tactics to get closer to your prospects.How can Inbound Marketing help my business?In essence, an Inbound strategy will seek to develop your commercial and business objectives. To achieve this, techniques of digital marketing will be applied , specifically oriented and segmented so that your message reaches who you want it to reach.Among the tactics to use are email marketing campaigns, social networks, content marketing , SEM and SEO optimization , paid advertising on the Internet and the use of CRM .After defining your strategy and tactics, you should consider the action plan. This should take as a reference the context and time in which it is expected to reach the proposed objectives.Don’t forget the importance of measuring your results. The KPI must be measurable and observable. Even better if these can be quantifiable and represented numerically. This will facilitate the determination, evaluation and interpretation of the results obtained at the end of each campaign.
Companies that use Inbound methodology as a complement to their digital marketing strategy, obtain better results by working in an integral way with the prospect, the key elements of the sales process and the steps that must be taken in the action plan.Are you looking for your business to grow digitally?At Niu. belgium phone number we can help you. If you want your company to be a leader in the industry, do not hesitate to click the button below and find out how you can improve your sales process to close many more.New Call-to-actionWe invite you to continue reading and learning about our blogs to become a successful seller in a short time, using the Internet as a sales channel .Guatemala has already entered the digital age. Inbound Marketing Guatemala is already an option, find out what this means! Don’t be left behind. Click above to schedule a free consulting hour with us. Niu Marketing, we are more than digital marketing.
Advertise on Facebook and get more leads for your business
Any business that is committed to its digital growth knows that it can get more prospects by advertising on the Internet, especially on social networks like Facebook.Although the latest statistics from iLifeBelt indicate that the use of Instagram is on the rise, Facebook has continued to be the platform of choice for the vast majority of the population in the Central American and Caribbean region.Advertising on Facebook is one of the best ways to get qualified prospects for your business. You may wonder, why does Niu Belgium Phone Number List advertise on Facebook if it is a digital Inbound Marketing agency? Carolina Samsing of Hubspot indicates the following in relation to the topic:”Platforms like Facebook have huge amounts of user information that marketers can use to their advantage.”And it is that advertising on Facebook not only involves investment in advertising and the clicks that you will get at the end of the promotion period. We are talking about another level of benefit and use: segmentation.The Buyer PersonaAs we have previously shared, when you meet your Buyer Persona , you not only know your target audience, but also their behavior, purchasing habits, preferences and relationship with other businesses in the competition or in the industry.Samsing insists on the following: “ The best thing is to capture the attention of those people who are already searching and are interested in what you have to offer.” Basically, we are talking about knowing how to direct the “push” of the guideline strategically the Buyer Person we want to obtain.The prospect will find advertising useful if, through segmentation, certain patterns of behavior can be determined.For example: If what you are looking for is to attract the attention of people who travel regularly, the segmentation option on Facebook will allow you to target the content towards people who have reported having recently traveled.Also, if you want to target prospects that use the Android operating system on their mobile phone, since your product is only developed for this platform, you can direct it towards those users.
What about the Inbound strategy?A crucial part of an Inbound strategy is knowing how to include and implement an advertising campaign that benefits your business by reaching more prospects who have expressed interest in your products or services in one way or another.Respecting the Inbound strategy means understanding each of the stages of the Buyers Journey and showing willingness and availability to Internet users so that they know your business, your brand, your content and, in this way, become prospects.The hotel industry, for example, has increased its investment in social media, specifically Facebook and Instagram, to get closer to its ideal prospect.Segmentation is key to reaching your customers and potential customers. Advertising on social networks will make you have more exposure and reach to be a benchmark in your industry. And you, are you looking to be a benchmark in your industry? Do you want to know more about the new trends in Digital Marketing in Guatemala? At Niu.Marketing we are the agency that can help you take your business to the next level. At Niu.Marketing we can help you. If you want your company to be a leader in the industry, do not hesitate to click the button below and find out how you can improve your sales process to close many more.New Call-to-actionWe invite you to continue reading and learning about our blogs to become a successful seller in a short time, using the Internet as a sales channel. Guatemala has already entered the digital age. Inbound Marketing Guatemala is already an option, find out what this means! Don’t be left behind. Click above to schedule a free consulting hour with us. Niu Marketing, we are more than digital marketing.
