Once you understand the defining characteristics of your existing customer base, you can go after more people who fit the same mold.

Depending on how someone connects with your business, you may have only a little information about them, or a lot. Don’t add a lot of questions to your order or subscription process just for audience research purposes . This can annoy customers and result in abandoned shopping carts. But gather whatever information you have about your existing customers into a database that you can use to track trends and averages. Some data points you can consider are: You don’t need to be too specific here. You probably won’t make a difference if your average customer is 24 or 27 years old. But knowing what decade of life your clients are in, or their generation, can be very useful. Location (and time zone) Where in the world do your current clients live? In addition to understanding which geographic areas to target, this helps you determine what hours are most important for your customer service and their sales reps to be online. And when you have to schedule your ads and social posts to ensure the best visibility. Don’t assume that your customers speak the same language as you. And don’t assume they speak the dominant language of your current physical location.  good cell phone numbers for sale  Spending power and patterns How much money do your current clients have to spend? How do you approach purchases in your price category?

Email-Database (1)

Do they have specific financial concerns or preferences that you need to address? What do your customers like to do, besides using your products or services? What TV shows do they watch? What other companies do they interact with? Stage of life Are your clients likely to be college students? New parents?  Phone Number List  Parents of teenagers? Retired? If you sell B2B products, your categories will look a little different. You may want to collect information on the size of the companies that buy from you and information on the titles of the people who tend to make purchasing decisions. Do you want to reach the CEO? To the CTO? The Director of Social Marketing? Understanding who within the company you need to speak to is a critical first step in creating your brand’s voice. And create the audience for your ads. 2.- Look at the analysis of the website and social networks So where do you get all this audience research information from? Social media analytics can be a great way to fill in the gaps in your customer analytics. They can also help you understand who is interacting with your social accounts, even if those people are not yet customers.

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