Technological innovations are present everywhere, and while a new idea or a new possibility arises every day, there will not be many that will shape the future of distribution. Technology can become irrelevant if we do not first understand what the habits and motivations of consumers are in a hyper-connected and multi-channel world.The rise of electronic commerce has made marketing an increasingly complex practice, especially regarding measurements and, consequently, regarding the selection of the most appropriate technology for our activity. Any new implementation is only valid and useful if it satisfies a need, be it improving efficiency, promoting consumer loyalty, or reducing and eliminating barriers to purchase.But when it comes to improving the in-store experience, companies must bear in mind that this experience accompanies the entire decision process. And if we take into account phenomena such as “show-rooming” and the growing accessibility of m-commerce, the store is no longer in fact the point of purchase decision.Customers can search for product information from home, but they can also receive product reminders when they are near a store, encouraging them to come in and buy. Brands can also provide additional relevant content based on past interactions with customers. By anticipating customers and anticipating their future behavior, companies can create positive content that influences the purchase decision in a positive way, ending with the customer purchasing their products, either in the physical store or how to call mobile number in thailand .
Data will continue to play an Thailand Phone Number List relevant role in the strategic planning of companies. The investment of companies to understand the different motivations within the numerous customer segmentations will continue to grow. Technology has to adapt to the different motivations within these different segments, and it has to do so in a personalized way and without giving the impression of being intrusive.The companies that hold the key to the evolution of commerce are those that understand the complete process of customers when they make the decision of what purchases to make, which brand to choose. Understanding the entire buying process is crucial. The motivations, decisions, behaviors and points of influence that occur before, during and after the purchase process. Companies that understand this journey and deliver the right messages to customers at the right time in the process will be those that achieve growth and longevity.And what are the technologies of today?RFID (Radio Frequency IDentification) is nothing new, but its application within consumer products can lead to a significant increase in interaction between buyers and supermarkets. Its inclusion in the labels by means of printable ink to replace bar codes, will be essential. The scanners will be able to detect all the products contained in a shopping cart and will reduce queues at the cashiers significantly. New developments in this technology will allow much more information to be included in these printable labels, such as expiration, shelf life, exclusive promotional codes, etc., creating a much richer customer experience.
Near Field Communication (NFC) or near field communication, have opened a new potential field in the customer journey. Even if customers have looked for information in their documents, localization software will allow brands to remind customers of those same products when they are near a store.Transparency . Transparent displays from Samsung can play an important role in the store of the future. For example, its use in showcases makes it possible to advertise a particular product or display specific information, becoming interactive screens.Social Shopping 2.0 .: Thanks to an application downloaded to the customer’s Smartphone, the customer can find their favorite or specialized seller and can plan their visit to the store to coincide with them. Sellers can also know if customers who have this application have entered the store and have more information about their tastes, preferences, etc. All this allows a closer relationship between customer and seller.Body imaging : The idea of 3D body scanners has long been in the minds of many as well, but the full potential is now beginning to be seen. The idea is to allow the customer to see how a certain garment would look if they were wearing it. Adidas, Superdry or Barbour have already started using it in some of their centers. Virtual dressing rooms offer, among other benefits, significantly reduce the costs of product returns.
