Last Updated April 5th, 2021 at 08:35 pmLast May 2, Google launched a new section in Search Console called “Improvements” or “Enhancements”: we can now access the information on structured data that the search engine recognizes on our website.For now, Google Search Console offers us 3 types of structured data:Events Logos find owner of cell phone number canada free Search Console 1This means that if we work with structured data on our website to offer more information to users in the search engine, Google tracks them and shows them to us in the report.Structured Non-Analyzable DataAnother valuable information that Google contributes to this report is the new Unparsable structured data section , which gives us data about what the search engine DOES NOT READ on our site.In our opinion, it is an excellent way to start improving our website based on what we offer (services, products, general information, etc.).How Unparsable structured data worksGoogle Search Console 2When we start adding structured information based on Schema , we often bypass the analysis of this data through the Test Tool to know if it is correct or if we have missed something in the syntax.It is also true that we can do all the necessary tests to verify that the structured data that we are adding to our website is correct. However, sometimes the implementation is not up to us. Maybe a programmer or someone outside takes over the implementation and that’s where errors occur.How can we verify that the structured data is correct?Once we publish structured data on a client’s website or our own, we must always verify that the information is correct and this until now could be done using the Test Tool that we have mentioned above.
However, now Canada Phone Number List offers us an improved section in Google Search Console to know how the search engine is reading this information and in the case of errors, to be able to solve them.Once we choose the property in which we are going to review the structured data, we must go to “Unparsable structured data”:Google Search Console 3If we have syntax errors, we will see the information on the following screen:Google Search Console 4Pin!We can click on any of the “Type” to display all the errors where we will see on the one hand the type of problem with the code syntax, the date that Google discovered this problem and as if we inspected a URL, we can tell you that we already fixed it and that you review it.Parsing Error 5In the next screen we will see the number of pages affected according to the type of structured data that we are reviewing.GSC affected pagesFinally, Google shows us the exact url of the affected pages and allows us to review the structured data information that the search engine obtained from this specific page:Example GSC Affected PagesPin!Now we can jump right in and review the HTML code on our site, see where Google found the error, and repair it.Review HTML GSCKeep in mind that the search engine is not entirely specific with the syntax errors it finds, in this case it tells us that a “,” or closing brace “}” is missing in the sentence, and it can lead to confusion, for what we must review the complete structured data code and of course work comfortably from the structured data testing tool of the same search engine.Doesstructured data help position?This question, we must introduce it in this article since it is the doubt of many professionals of web design, SEO, marketing, etc., and it still keeps on going around.In the words of the search itself, structured data are not a factor of positioning web , but does not mean that in the future it is … If Google gives us the opportunity to review this information and encourages us to work with structured data throughout our website, it is better to get down to work and not wait for this data to help position a website in Google in the next update.In future articles, we will expand on Schema, structured data, structured data examples for local businesses, implementation via json-ld schema, and more!
