Internet is already the present, before our eyes a very dynamic environment is presented, where it is necessary to keep our eyes wide open, as if it were a Formula 1 race, “if you blink, you’ll miss it”. To learn about the latest trends and where to allocate more resources, here are some of the main conclusions about the state of the internet, extracted from the intervention of Mary Meeker, from KPCB at the thailand mobile number Conference.The mobile is gaining prominence among users worldwideIt represents 15% of global internet traffic, and this year is expected to reach 25%. The number of mobile searches has already equaled that of the computer and it is expected that in 2015 the number of users accessing the internet through mobile phones in the United States will be greater than that of pc users, according to Dot Com Infoway.The investment in mobile advertising is not in line with the use of these devices by consumersThe mobile occupies 12% of our time, on the other hand, it collects only 3% of the advertising investment. For its part, print advertising takes 23% of the budget, when users only dedicate 6% of their time.We are in the middle of the content revolution as a catalyst in brand communication
The volume of information published on the internet has multiplied by 9 in the last 5 years, and it is expected that in 2015 it will quadruple. The latest Mail Thailand Phone Number List study confirms that brands are firmly committed to content marketing. 3 out of 4 companies include it in their online communication strategy; Furthermore, 69% want to increase their investment in this area in the coming years.The great power of the image as a viralizable element and activator of the content strategyVisual marketing based on the power of images continues to grow unstoppable. More than 500 million photos are published daily, of which Facebook registers approximately 300 million. A tenure that has experienced a considerable increase in the last 5 years. Not surprisingly, the image is the main element when it comes to generating interactions on Facebook.Audiovisual content already represents more than half of total internet trafficAbout 100 million hours of video are uploaded to YouTube every minute. For a reason, it is the second largest search engine in the world, with more than 150 million unique monthly visits. 87% of companies already include it in their content strategy.Google reaffirms itself as a social networkThe Global Web Index confirmed it at the beginning of the year as the 2nd social network, in order of importance, and has verified this fact in its second wave. This is causing companies to turn their attention to you, and it is already part of the poker of aces of your Social Media strategy, along with Facebook, YouTube and Twitter.Internet is already “worn”, and more and moreWe are facing a new cycle of the internet, where technology accompanies us wherever we go. And it is not just about the smartphone or the tablet, but about other more advanced and integrable devices, such as Google Glass, smart clothing or the thousand and one possibilities that flexible screens present us.Tech companies succeed in the marketThe latest Millward Brown BrandZ 100 ranking shows that the 3 most valuable brands in the world belong to this sector, as is the case with Apple, which leads the Ranking, followed by Google and IBM. In the US it is an important source of employment. 5 major companies in this area (Intel, IBM, Microsoft, Oracle and Qualcomm) have 10,000 jobs.
