Adapting to the new forms of consumption in this sector is key, so you need to have an updated marketing strategy for organic products. And it is that this market is increasingly in demand by buyers, Armenia Cell Phone Numbers since it is a way of caring for the environment.
Companies are increasingly facing consumers who are more aware and responsible with nature. They are interested in acquiring products and services that are friendly to planet earth . Or help, in some way, ecological organizations.
So if you are thinking of joining eco-friendly companies, Armenia Phone Number List you should start designing your marketing strategy for green products. This will allow you to reach that audience interested in this new form of consumption that is in full swing.
Reasons to work with green marketing
Marketing strategy for organic products
As you may have already noticed, the presence of organic marketing has increased over time due to the collective concern for caring for the environment . Although it requires a higher outlay, it ends up being profitable due to high demand.
There are many reasons why it is a good option to work with this type of marketing. These will make you understand the reasons why you have to develop a marketing strategy for organic products:
There is a new consumer profile , which opts to purchase products that come from ecological companies.
Offer buyers a healthy and sustainable lifestyle, according to their sense of social and environmental responsibility. Remember that this will influence when you make your purchase.
By betting on sustainability, you attract new customers interested in this form of consumption.
You do not harm those who are not socially committed to this type of cause or lifestyle.
Green marketing does not affect your customer base and will allow you to reach an unworked sector.
Create your marketing strategy for organic products
Working on your marketing strategy for organic products is a process that you must do with extreme caution. To do this, you will need to know some steps or recommendations that will help you be successful in this project:
1.- Give details about your production
Details about the eco-friendly item
It is not just about saying that you are a friendly company with the planet, it is also necessary that you show it. And what better way to make your social responsibility known than by explaining the type of raw materials you use in your products. Don’t forget to talk about the reduction of waste that you generate through your production.
Here it is advisable that you apply the three Cradle to Cradle principles:
Waste – Resource: the principle is based on the fact that once the useful life of the product is over, 100% of the elements used in its development can be used as resources. In this way, the term waste is eliminated, which becomes resources.
Renewable energies: in this case these are systems that depend on renewable energy sources. For example, solar, wind, hydro, biofuels… keep in mind that they must comply with the first principle.
Diversity: working with diverse designs that have a local focus. You must make sure that these fulfill their original function, taking into account the interactions with the natural systems in which they are framed.
2.- Tell stories
Currently, storytelling strategies are very popular in the field of healthy eating. This is because companies discovered that through stories it is possible to captivate and engage the audience they want to reach.
It is simple and does not require a millionaire investment; you just have to make a presentation that contains images, text or a video. Through these formats you can tell how your green project was born and what you do to develop it . Of course you can also talk about your products, work equipment and everything that you consider important.
3.- Promote responsible consumption compared to conventional
Eco consumption promotion
In order to sell this type of product it is necessary that you promote them like any other. Even with much more force. You have to offer customers a value offer based on environmental and social impact, based on a life without planned obsolescence.
You have to show them the difference between responsible and conventional consumption . The first comes from a just and social economy. Similarly, it has a reduced ecological footprint.
It highlights the fact that the raw material of these products allows reuse, giving options to reduce the waste that is generated. In this way, consumers will know that when they buy them they can recycle 100% and that they will have a second useful life.
4.- It promotes other environmental causes
This new form of consumption requires greater commitment, not only with your company, but with others that are working for environmental causes. So if you feel identified with one, it is appropriate that you join her, support her and promote her.
They do not necessarily have to be global actions. Promote causes of local associations close to your entity. For example, you can promote the protection of a species in your community, as well as environmental work carried out in it. Remember that these small actions have a global impact.
5.- Work with ecological labels and certifications
Eco labels
Your products have to talk about your actions, and one way to do it is by obtaining the endorsement through ecological labels and certificates. For this, it is essential that you are clear about the criteria by which they are governed. For example, if they are based on their life cycle , a certain environmental aspect or environmental product declarations.
Likewise, it is important that you know which ones have the greatest restrictions and by whom they are endorsed. This is due to the fact that many labels circulate that are not official and do not have a green component even though it seems.
For this reason, it is very important that you inform yourself about the ecological labels or certificates that are in your community. Make sure they endorse local products and verify who is behind the certification and the public interested in consuming it.
6.- Spread your products on the web and social networks
If there’s one thing you can’t miss today, it’s the power of the digital world. Therefore, it is appropriate that you show your products on the Internet, either on a website or on social networks . And if it is in both, much better. Keep in mind that these channels have a great reach and visibility.
You can also teach your audience what you do and how you do it. Thus, you make them part of that ecological experience. Take advantage of the comments to know the opinion of the consumers, since they are ideal to know their level of satisfaction. In addition, it will help you in case there are errors to correct.
You also have the possibility to promote your products and arouse the interest of those who want to buy them. And of course, don’t stop spreading messages that promote awareness and care for the environment.
7.- Get involved in events related to the environment
Event in favor of the environment
Just as you promote campaigns or actions of other companies that work with environmental causes, it is also an excellent marketing strategy for ecological products to participate in events related to this topic.
It is a way to support, but you can also make yourself known and consolidate your brand. You can participate as a speaker by contributing valuable content or sponsoring the event. And it is a good place for you to display the green products that you offer.
Likewise, you can get involved in local events in which environmental care is promoted. Within your own company, you can have a party that highlights various energy saving practices. Remember that your employees are the first ambassadors of your brand.
8.- Set an example with your behavior
You have to lead by example, you cannot talk about ecology if your life is not a reflection of it. Because if this happens and consumers find out, they simply won’t take your green proposition seriously. You can start by having a more sustainable transport for your company.
Another option is that the products that are consumed in your work facilities maintain the ecological criteria that you promote. And as you already know, prioritize collaboration with social and environmental projects.
It is advisable that you do not keep anything. It is not an occasion to reserve what you do for this cause. So take advantage of any space to publicize the sustainable activities you carry out. Include your workers in them and show it to customers.
With all these tips you can start to structure your marketing strategy for organic products. Make sure you follow through on what you promise to consumers. In this way, you will win committed and loyal customers with your brand.
And to help you in your environmentally friendly project and make your work easier, at Antevenio we want to offer you our Branding Marketing service. Thanks to it, you will be able to build a brand image taking care of your corporate reputation and adapting it to the demands of new sustainable consumers.
