“Leaders don’t create followers, they create more leaders.” Tom petersIt’s a fact, we all look for reliable sources. Whether it’s for homework, work, medicine, country news, travel, etc. We always tend to look for different sources and stick to the one that is most popular and reliable.Why are we doing this? To avoid confusion and get away from data that may lead us to make bad decisions.Imagine that journalists relied on any buy call lists source to provide data to the news channel – it would be a catastrophe to think that such data is wrong and to confuse the entire country. For this reason, they will look for the authentic expert to provide reliable information and avoid errors.The same happens with consumers. Today customers do not go with just any company and do not choose the products / services without knowing the provider. A company without a reputation for quality and reliability does not prosper in its business, much less in its industry.For this reason, today the most important thing is to work on the reputation of your company. Make her be seen as the best and the most expert in her field.So that prospects come to her for advice, quality, help and reliability and, therefore, the company-prospect relationship occurs easily. If you achieve this, even customers will automatically become promoters of your services and, due to social proof , your lead generation and your sales closings will increase month by month.How to be an opinion leader in your industry?Before giving you the best tips to be an opinion leader, it is important that you understand why it is necessary for you to become one.
If you make your company a leader in your industry, it will be perceived as an expert in its field, which will present better opportunities to increase customers. In addition, they will consult your company to give conferences or courses and will consult your blogs as a reference to make decisions.Even other companies, instead of identifying you as a competition, will see you as a possible business ally, since they will realize that you dominate fields and topics that they do not.To be an opinion leader, 4 aspects are important: content, commitment, recognition and accessibility. It is important that you are clear that great leaders seek a true connection with their audience and, not so that they are simple followers, but, to turn them into authentic leaders.How do they do this? Actively sharing their knowledge and interacting with their audience in order to instruct them to make good decisions and, so that they can grow and achieve their goals.So, in order for you to become a leader in your industry in no time, I have compiled the 5 best tips for you to start building an impeccable reputation and take advantage of your knowledge and experience to increase your sales closings.1. Develop communication skillsThe main thing to become an opinion leader is that you develop skills to express yourself in public. This ability is vital if you want to be a leader reference for others. For this reason, if you are very ashamed or do not feel that you have enough confidence, I recommend writing or public speaking courses.You need to know how to address all types of audiences and get everyone to understand you clearly. Both when talking to people who do not know anything about the subject, as when speaking with other experts in the field. Knowing how to speak in the tone of your audience is essential.
In addition, it is vital to develop the ability to generate confidence in others and, this confidence begins with the confidence that you have in yourself.2. Yes to social networksMany companies choose to leave out social media in their sales process ; unfortunately, it is my duty to say that no one will ever believe that you are an opinion leader if you do not have an active and professional presence on social media.When prospects hear about you or your company, automatically the first place they will look is social media – trust me – And when they can’t find you, their perception won’t be what you expect.So start today to complete your profile on LinkedIn, Twitter and Facebook to increase that reputation and those sales closings that you long for.3. Write, write and write moreThe content USA Phone Number List is vital to wanting to be an opinion leader. Mainly because it is the means by which you are going to educate your followers. So I recommend you start with a blog and keep it active every week.Keep in mind, that the most frequent mistake of specialists is wanting to write like experts to impress the public. For this, they use an elaborate vocabulary or use terms that, obviously, not everyone knows, making understanding very difficult.So you have to try to be entertaining, formal and convey valuable knowledge in a language that is easy to understand. The easier you are to express yourself, the better.4. Give lectures, show what you knowBe it live lectures or webinars, these are guaranteed to demonstrate your knowledge one hundred percent.Most viewers of this type of content are potential customers who are certainly interested in the topic you are talking about. So the conferences are guaranteed to kill two birds with one stone: show that you are an expert in the field and increase your sales closings.
Don’t wait any longer, beat the embarrassment and jump into your first webinar!5. Develop your digital identity uniformlyDo you know the digital performance evaluation of your company ? Before you want to launch yourself into being an opinion leader in your industry, you should check how developed your digital identity is.This is because when prospects search about your company, they will want to easily locate it and have all the necessary information at one click. So, I recommend you work on the development of your website and connect all your social networks to it.Make sure this development is uniform across all possible platforms. I do not recommend speaking with one style in one social network and in a different way in another. Also, the name of your company must be the same in all profiles; It cannot be “Banks” on LinkedIn and “Banca de Guate” on Facebook. Remember that everything is to help prospects grow and build a single brand for your company.To be a leader in your industry, you should not focus on your products and services, but on the knowledge that you can provide to users. In this way, your services and capabilities will speak for themselves.Do you want some good news? At Niu.Marketing we can help you! If you want your company to be a leader in the industry this 2017, do not hesitate to click the button below and find out how you can improve your sales process to close many more sales.In addition, I invite you to continue reading and inform yourself with our blogs to become a successful seller in a short time. Guatemala has already entered the digital age, Inbound Marketing Guatemala is already an option, find out what this means! Don’t be left behind.