LinkedIn is a platform that works differently from the rest, since this is a network for professionals that grows every year, which is why it has become an ideal place for the dissemination of information about your business or your professional profile. Therefore, it is necessary to use the platform as part of your digital strategy.LinkedIn first of all responds to a goal, create relationships, meet and connect with people who at the end of the day can contribute to your business. Whether they are other professionals, potential clients, partners, future employers, etc. the networking LinkedIn is one of the most important digital strategies if what you want is to let you know. But before entering the subject you should know that LinkedIn has 2 types of accounts.What kind of profile will you have on LinkedIn?The content that you are going to publish is closely related to the type of profile you handle, this can be a company profile, or a personal profile . Company ProfileAs we mentioned before, LinkedIn is a space to build and maintain relationships and connections between professionals from different industries, or within a single industry. For a company, creating your page on LinkedIn serves almost the same purpose as a website or other digital platform: It is an opportunity to show who you are, your authority, what you can offer, and your experience as an organization.For example, Spotify uses its page to share ‘behind the scenes’ content about how its team develops many of the functionality of its platform. They talk a lot about their team, giving them the stage to empower them, and thus showing that their product is strong: because the team working on it is top.Maybe not the kind of content the casual Spotify user is looking for, but for web, engineering, free phone directory england , and music professionals; it is perfect. It makes them want to be aware of any news, and be part of the organization.Personal profileFor professionals, LinkedIn often represents a way to:
Get your next jobShowcase your current work, stay relevant, and be considered a trusted source of inspiration and informationCreate a personal brand and be a reference pillarMost of the time, it is a combination of all of the above. LinkedIn is the ideal tool for those who have a lot to teach, share and communicate. It is the space to give your opinions and generate conversations about relevant topics in your industry.In the case of Neil Patel, a recognized public figure in the world of digital UK Phone Number List , on his profile he shares a lot of content from his blog, which includes reflections, opinions, and informative content based on news from the medium.If you have a personal LinkedIn profile, it is your opportunity to share your unique points of view, your perspective on various topics; as do Neil and other professionals.But what is the key to creating good relationships on LinkedIn?The first thing you should take into account when thinking about reaching many more people through this network is: the content you publish .Creating valuable content and using it to interact with other users is fundamental when it comes to wanting to expand your network, now….How can I create original and valuable content for LinkedIn?The best way to generate a good content strategy in this social network is to analyze the steps that help you to recognize what is useful and interesting for the users you want to reach over time. Here we leave you an order of steps that can help you create your content.Now set your goals On LinkedIn there is nothing automatic, that is, you have to start taking action if what you want is to grow, be consistent and consistent with your goals, but above all, not move away from them as your account grows. For this, you will first have to be clear, “What do I want to achieve?” Some of the examples of objectives that you can take into account to start with your strategy are the following:
Be a professional reference for a topic or business of your interestCreate a community of professionals who contribute to your businessSearch potential customersGive growth to your current professional situation These examples can serve as a guide, but remember that at the end of the day the goals you set for yourself depend 100% on what you want to achieve with your content on LinkedIn.Analyze your competitionIn today’s business world, all brands compete to reach the audience, and even more so when thousands of new channels and types of content appear every day with which companies seek to impact their target audience.For this reason, it is very important that you know how to create content that helps you differentiate yourself from your competition. The first thing you should analyze, is who really is your competition? There are two types of competitors:Direct: They offer products or services that are almost the same as yours Indirect: You compete with them to reach the resources that your target audience has
The next thing will be that you start to monitor your competition, you can start by analyzing the most important points of your profile, if you have web pages you can also take a look at them to check the type of communication they have.Once you have collected this information, look for the most important points and see how you can apply these to your own LinkedIn network.Study your audienceWho is my content going to be directed to?” Once you are clear about the type of business or person you are on LinkedIn, you will have to identify the group of people you want to target.For this you must take your objectives into account, as this way you will be able to define the type of content you want to publish, for example, your goal may be to get more partners for your business or present your product to potential customers.Like Instagram, your mission is to find topics of value and interest for your audience and then adapt the messages so that they are attractive when publishing. Select the topics you will be talking aboutThe first thing that you should take into account when planning your content is if the topic you haveselected is one that you master and that you know about, since that contributes to the fact that in the not too distant future you can become an “authority” within your industry, increasing your followers and generating new leads.The best way to create content for LinkedIn is to write about topics you are familiar with in different formats, for example:Do not forget that this content must be adapted for LinkedIn, so it must remain in the career guidance profile.
Despite this, generating interaction with your audience is very important, since it contributes your engagement, this can be achieved in different ways, one of them could be to respond to the comments of your followers, maintaining a profile of empathy and professionalism in everything moment.What is the best time to post on LinkedIn?The reality is that there is no exact science for any network when talking about the best times to publish, but something that you can take into account when choosing the perfect time is the moment when your audience will be connected.This requires a bit of trial and error, but unlike other networks, those who connect to LinkedIn are for work reasons, so office hours are a good option.At the beginning of the week, employees and professionals usually review what happened during the weekend, so it is not advisable to publish on Mondays, where the attention lies in other media.You could take advantage of the hours close to lunchtime starting on Tuesdays, avoiding the departure time.Before posting: Avoid these mistakes when sharing contentTrying to sell as soon as you connect with someoneLinkedIn is still a social network, and like any social network, it was not designed to sell. At least not when you barely know someone.Think about how a convention or conference that brings together professionals in your area works. Do you also pitch them as soon as you know them? Or do you first talk, get to know them, and then mention your products or services? Apply the same label on this network.Do not fill in all the information in your profileThis applies to both companies and personal profiles. Possible contacts, clients, and collaborators will goto your profile to find out about you, what you do, and how you interact with others.It is essential that you include a good heading, a description, experience, etc. For companies, in the same way. Just create content and don’t interactWe return to the point of ‘social network’. They are created to be a symbiosis between content creators, a give and take .And by ‘giving’, we don’t mean just posting things, but staying for a while and chatting with those who have taken the time to write to us. That’s where we find those connections, that trust.Don’t create contentLinkedIn doesn’t work if we don’t either. If you want people to find you, and stay to follow you, you must give them a reason to do so. You must make your content so good that they never want to miss one of your posts.LinkedIn is an incredible tool for forming connections and building a powerful professional image. We hope that with this article, you are armed with some ideas to create your profile, or give a good audit to the one you already have.
