Insurers have been forced to innovate in their strategy and focus more on Inbound Marketing for the insurance sector. It is not enough to advertise in traditional media, since today it is essential to reach the audience that is on digital channels .The way of consuming content has evolved over the years and, with it, the techniques used to reach consumers . Therefore, it is necessary that you are up to date with the digital marketing trends that you can implement. Now, if you work in the insurance market, you have to learn to work with Inbound Marketing for the insurance sector. So that through this methodology you can contact your potential customers in a non-intrusive way.What can you gain with Inbound Marketing for the insurance sector? Taiwan Phone Number List Inbound Marketing benefits for the insurance sector Every company proposes specific objectives, which it wishes to achieve through different strategies. However, they sometimes doubt whether they will really benefit from implementing them. In the case of Inbound Marketing for the insurance sector, they will favor you, since: Improvement of SEO and the visibility of your website: it is important that in this highly competitive environment you create content that helps you position yourself in the first places of search results. If you do it the right way, you can be sure that your site will be well visible to users.
Increase the qualified visits your website receives: thanks to Inbound techniques you will achieve them. And if the campaign is really effective, they will not hesitate to take out insurance.
Optimize the segmentation of potential customers and maximize loyalty: by segmenting customers based on their preferences, Taiwan Phone Number List they will find exactly what they are looking for. This will mean that those people who hired a policy become loyal and committed customers with your company. Increase lead registrations: this will allow you to have a solid database of those who carry out intensive insurance searches and / or who are interested in changing insurance companies.
Inbound Marketing techniques for the insurance sector
Knowing all those positive aspects that will undoubtedly be of great help to your insurance company, it is time to move to the next level. It is about learning some keys to Inbound Marketing for the insurance sector that may be useful to you:
1.- Attract your target audience easilyBuyer person How can you reach someone if you don’t know them? For this reason, the first thing you should do is determine who will be the buyer persona of your company. In this case, there may be different profiles, since there are several types of insurance policies. So the definition of your products will go hand in hand with the definition of the target audience.Also, to attract your target audience you will need to define the content for the blog. Brainstorming topics related to customer interests is an excellent option. You have to avoid commercial content, work with themes that add value to readers.
Study the digital channels in which your prospects are most active such as social networks, forums, blogs , among others. You can also search for related websites through which you can establish collaborations that are interesting for both parties.2.- Work on converting leads Once you know your target audience and know how you can reach them, it is time to start the conversion process . You can get visitors to convert to leads with very simple tactics. For example, using a form to get contact details, but offering free downloadable content in return .These forms are usually on a landing page, which must have a call to action button that directs users to the content. You can use it to launch a specific campaign on insurance or for the user to download premium content.
You can also create a thank you page for the action the user took. In this way, you can send him a follow-up email in which you can take the opportunity to briefly present your company and link to similar content. And do not leave out your website, it is a key point to make that first contact between the insurance company and potential clients. Here you must describe in detail your company and the services it offers. Keep in mind that it has to be optimized so that people can easily find your site through search engines.
Currently, it is essential that you keep search engines optimized so that your company appears in the best results. Both in the search for keywords, as for phrases related to the industry. Thus, when a user searches for an insurance provider, your site will be among the first options that appear.In this highly competitive industry, it is essential that your website is SEO optimized . But you have to consider that this is a long-term strategy, and it is recommended that you work with a digital marketing company. Here it is essential to have someone who has experience to successfully manage your positioning campaigns.
Another Inbound Marketing strategy for the insurance sector that you have to use is lead nurturing . This is based on an automated practice by which you can send the content so that the user advances in their purchase process. You must share information that is really useful for each phase of the conversion funnel.
To apply this technique, you can rely on one of the most direct and personalized channels: Email Marketing . This is ideal for tracking the purchase process and sending the appropriate message for each stage of the customer journey .
In addition, email marketing also serves to send campaigns on special dates such as birthdays, Christmas, etc. You can take advantage of it to send discounts, coupons, and even to distribute information through newsletters .
The lead scoring will also help in this process of educating your customers. This automated lead qualification system, which is based on the level of user interaction with your company, will give you clues as to which clients in your database are ready to convert, and which ones need more orientation towards your services.Today it would be a serious mistake not to take advantage of the different social platforms. Keep in mind that networks are ideal to highlight your insurance company and will help you generate community, achieve a good level of brand awareness and obtain a greater reach in your audience.
Posting informational and promotional content on social media is also a good way to position yourself as an industry leader. Plus, to top it off, it helps you gain authority in the insurance industry. You can run contests and offer promotions exclusively to the followers you have on your social profiles.If you got this far it is because you have applied the previous techniques in the correct way, which means that you are closing the sale. The continuous monitoring in the different stages of the purchase is what makes it possible for you to be in this last part of the cycle.This is what is better known as Inbound sales, it is that phase in which the user has already advanced in the purchase process. Later, it can be sent to the commercial department, so that you can get in direct contact with this client. You will receive free telephone advice on the insurance conditions that best suit you according to your needs.
For this reason it is so necessary that from the beginning you create the profile of your buyer persona, since in this way you will have full knowledge of who your future clients are.