If you want to retain your customer, create a ritual around your brand

Rituals are an important part of our day to day. A ritual is a series of actions, performed primarily for their symbolic value. They are actions that are based on some belief, whether by a religion, by a political ideology, a sporting act, by traditions, by memories, the historical memory of a cell phone use in afghanistan . The term “rite” comes from the Latin ritus.Rite : It is a custom or ceremony that is invariably repeated according to a set of established rules.From the shower and coffee before leaving home, taking the same route to go to work, or selecting a certain type of clothing, depending on the occasion, is a ritual.Not to mention all that we do on these dates. What if the lucky grapes, the champagne, the red underwear, put the Christmas tree …… I’m sure I forget some.My friend Jordi, in college days, wore an old undershirt when we went out at night on weekends. That brought him luck, according to him. Until one day her mother found her and shot her how old she was.Guess what? He continues to have the same success with women, a few years later, and without his lucky shirt.Rituals help us to face the world, to get out of our comfort zone , which according to each person will be more or less wide and to enter the zone of uncertainty .


They are non-rational acts born from the idea that through these we can manipulate the future, even if there is no causal relationship between the act itself and the result.The more Afghanistan Phone Number List the world or the future becomes, the more we become obsessed with the idea of ​​controlling it, at least not losing control over it.This is when we adopt more rituals or customs that make us feel more secure, in order to reduce the level of anxiety and continue forward.In 2007, BBDO Worldwide identified the 4 most important rituals that occur from the start to the end of the day.The first ritual is when we just get up and prepare to face the day. This requires a series of actions such as making the bed, dressing, bathing, brushing teeth, etc.The second has to do with sharing food with other people, from a family breakfast to a social gathering at work to celebrate a birthday, for example.The third has to do with the “outings” after work, and with a series of preparations that this entails, such as our appearance, the transfer to the destination, etc.And the last one has to do with the protection we do of ourselves and ours before going to sleep, such as turning off the light, setting the alarm, closing doors and windows, preparing clothes for the next day, etc. How can or do rituals use marks?Brands associated with rituals or superstitions give us the illusion of tranquility and belonging.Rituals help us forge emotional connections with brands and products and can powerfully influence what we buy and how we do it.These can be strategically designed by the brand or born spontaneously by the consumer, as in the case of Coronita beer and lemon.

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It was a waiter (in 1981) who, as a result of a bet, first introduced the lemon slice into the neck of the bottle to see if the customers would imitate him.On the other hand, they help us to identify and differentiate brands from each other in a world where this is increasingly an impossible task and where the homogenization of products reigns.The brands that are present in all these daily acts have a greater chance of survival than those that do not or only spontaneously.For this reason, many brands create their own rituals. How should a cookie (Oreo) be eaten, how cold a beer should be, including the importance of sharing the product (Donettes), in this case socializing the consumption of said product.Even the case of the Ferrero Rocher chocolates, which have created a ritual based on the seasonalization of the product. (You know, they are not sold in summer).To give one more example, there is currently an advertising spot for several brands jointly, where consumers defend these against private brands, talking about their properties and the effects they have for them. It continues to reinforce the idea of ​​habit and how it has generated their confidence and security regarding these brands.The simple fact of using the brand that we consider appropriate, (remember that 53% of adults and 56% of adolescents use the brands they remember from their childhood), makes us feel more secure and this added to the feeling of familiarity with the product, it generates high levels of loyalty towards the brand in question.Buying a certain product is many times more the result of a ritualistic behavior than of a conscious decision.And it is that rituals and superstitions can have a powerful influence on what we buy and how to do it.And you, what is the ritual that you perform after reading my post
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