Although it is true, keywords are one of the tools most used by all marketers to be aware of the topics that most interest the audience, to have some idea about what could be written on the blog – or simply to find out how good they would rank. But as we all know, marketing is dynamic. The rules of the game are always changing and, therefore, the use of keywords as well. Click here to find out about the latest trends!As many may have noticed, marketing has taken many turns in recent years. usa mobile phone numbers list and sales times have changed dramatically . All processes have been updated faster than planned and, with this, we must all update ourselves.Hubspot is one of the most recognized sales and marketing platforms, so it is always on top of new trends and strategies to help companies achieve their business goals and excel in the sea of competition.For this reason, one of the things that most caught our attention, in Niu.Marketing , was that Hubspot will remove the keywords from its platforms, which many companies use to create content and measure it. So our question was, why did they do this?By doing some research, we realized what we were missing: the way they search for prospects is no longer the same as it was last year . While it is true, it is clear that the search for the prospect is not the same as it was 10 years ago.However, as the days go by it has become more and more specific and not many have managed to catch up with this. So, next, I’ll update you and help you know what you can do if you no longer have thekeyword tool, pay attention!Nowadays, the new search rule is long phrases that set a conversational tone, no longer short and specific words. For example, “Boston restaurants” is no longer a search, now prospects will Google “what are the best restaurants near me?” what they are looking for are personal points of view, recommendations and more.
Now prospects are looking for specific information, not expanding. That is why they decide to add more details to their search, in order to obtain exactly the information that will help them solve their doubts as quickly as possible.For example, imagine you want to celebrate your wedding in a hotel, how would you search for it on Google? Certainly if you only write “hotel weddings” you will get general and very extensive information that, probably, will not serve you. On the other hand, if you write “weddings in hotels in Guatemala zone 10” your results will be more precise and you will even be able to find offers and services that could interest you.So adding more words will totally transform your results. Depending on the keywords you use there will be thousands of variations in the results.This is important to know because it is impossible for companies to create a blog for each type of variation in keywords. There would be thousands of blogs … for this reason, the recommendation is to write by topic, to organize your content in an optimal way and that the Google search engine finds it easily.So effectively, the search now goes beyond just keywords. Search engines now display results based on topics and user intent . And apparently, due to these changes, the Hubspot keyword tool was not ideal for companies to have an idea about what to write or what ranking they had in popularity, because now search engines do not show results for the ranking of keywords used.Also, ranking does not mean success for a company . Many USA Phone Number List want to be number one or to position themselves better and better in content. However, according to Adam Lesnik , “the ranking is a waste of time.” Why? because that is based on personalization, location and other factors. So it is not a real metric of success. Rather than wanting to be number one, companies should focus on attracting visitors, prospects, and converting customers.
Well, the quality of the user who enters our site is worth more than the quantity.Finally, instead of having the option of keywords, Hubspot has a new ‘content strategy’ tool that will further help companies to know what topics to write about, structure the content, optimize it and increase the visits, prospects and customers generated. .So, if you can’t find the keywords option on your platform anymore, don’t worry! You can still keep good control with the strategy tool. However, if you are still interested in finding the keyword ranking you can use the following tools: GrowthBot or SEMRush .Do you want some good news? At Niu.Marketing we can help you! If you want your company to be a leader in the industry this 2018, do not hesitate to click the button below and find out how you can improve your sales process using the Internet.In addition, I invite you to continue reading and inform yourself with our blogs to become a successful seller in a short time. Guatemala has already entered the digital age, Inbound Marketing Guatemala is already an option, find out what this means! Don’t be left behind.
